{"title":"比较广告在受众文化、年龄和性别方面的应用可能性","authors":"Lubica GAJANOVA, Boris KOLLAR, Jana MAJEROVA","doi":"10.5171/2023.4123923","DOIUrl":null,"url":null,"abstract":"Although comparative advertising has a long tradition, its use has always been, and still is, perceived as controversial. This also corresponds to the fact that the attitude of individual cultures to comparative advertising is significantly different in various parts of the world, which is reflected in the legislative by individual state authorities.","PeriodicalId":482722,"journal":{"name":"Communications of International Proceedings","volume":"81 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Possibilities of Using Comparative Advertising with Respect to Culture, Age, and Gender of the Recipients\",\"authors\":\"Lubica GAJANOVA, Boris KOLLAR, Jana MAJEROVA\",\"doi\":\"10.5171/2023.4123923\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Although comparative advertising has a long tradition, its use has always been, and still is, perceived as controversial. This also corresponds to the fact that the attitude of individual cultures to comparative advertising is significantly different in various parts of the world, which is reflected in the legislative by individual state authorities.\",\"PeriodicalId\":482722,\"journal\":{\"name\":\"Communications of International Proceedings\",\"volume\":\"81 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-09-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Communications of International Proceedings\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.5171/2023.4123923\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Communications of International Proceedings","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.5171/2023.4123923","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Possibilities of Using Comparative Advertising with Respect to Culture, Age, and Gender of the Recipients
Although comparative advertising has a long tradition, its use has always been, and still is, perceived as controversial. This also corresponds to the fact that the attitude of individual cultures to comparative advertising is significantly different in various parts of the world, which is reflected in the legislative by individual state authorities.
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
