穆斯林友好旅游实施对雅加达西部佩塔伊纳姆旅游目的地形象的影响分析

Athallah Sukarno, Rendy Sarudin
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引用次数: 0

摘要

本研究分析穆斯林友好旅游对雅加达西部Petak Enam旅游目的地形象的影响。采用定量方法,通过问卷调查、观察和各种来源,从100名至少经历过两次目的地的游客中收集数据。结果表明,穆斯林友好旅游对目的地形象的影响显著,并得到t检验的支持,计算t值为8.607 >表中t值为1.660,显著性水平为0.000。多重共线性和异方差分析证实了它们的不存在。决定系数(R^2)为0.431,表明变量X对变量Y的影响为43.1%,其余56.9%受到其他未检验变量的影响。本研究的目的是通过优化穆斯林友好旅游和吸引穆斯林游客来提高佩打伊南的旅游业。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
ANALYSIS OF THE INFLUENCE OF MUSLIM-FRIENDLY TOURISM IMPLEMENTATION ON THE DESTINATION IMAGE OF PETAK ENAM, WEST JAKARTA
This study analyzes the influence of Muslim-Friendly Tourism on the destination image of Petak Enam, West Jakarta. Using a quantitative method, data was collected from 100 visitors who have experienced the destination at least twice through questionnaires, observations, and various sources. The results show a significant influence of Muslim-Friendly Tourism on the destination image, supported by the t-test with a calculated t-value of 8.607 > the tabulated t-value of 1.660, and a significance level of 0.000. Multicollinearity and heteroskedasticity analyses confirm their absence. The coefficient of determination (R^2) is 0.431, indicating a 43.1% influence of variable X on variable Y, while the remaining 56.9% is influenced by other unexamined variables. The aim of this research is to enhance the tourism industry in Petak Enam by optimizing Muslim-Friendly Tourism and attracting Muslim travelers.
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