多维营销——可持续营销的未来

IF 0.9 Q4 ENVIRONMENTAL SCIENCES
Daniel MOISE, Amelia DIACONU, Mihaela Diana OANCEA NEGESCU, Mihai DINU
{"title":"多维营销——可持续营销的未来","authors":"Daniel MOISE, Amelia DIACONU, Mihaela Diana OANCEA NEGESCU, Mihai DINU","doi":"10.14207/ejsd.2023.v12n4p260","DOIUrl":null,"url":null,"abstract":"Society is evolving and even trying to “conquer” new universes, no matter if they are physical, virtual online. The CoVid-19 Pandemic, wars, natural catastrophes, are pushing humans to adopt and to spend more time in Metaverse platforms, as a means of escaping the ordinary and their daily problems. Where there are potential customers, companies, or organizations will follow in order to change the behavior and make them purchase products, or services, increase the brand awareness, or in the case of politicians, or politics, determine them to vote, or agree with the wanted strategies. Not only will the customers have avatars, as well as organizations are becoming more humane and attractive towards users. Organizations are investing in technologies related to AI (artificial intelligence) and technologies related to multiverse as the attractiveness of these virtual universes are more and more appealing. In this study, we are conducting research in order to discover what the benefits are, but also how brands, companies and organizations that are joining, use marketing strategies, policies and tactics to increase their sales. In the Metaverse platforms, there will not be only the place to spend leisure time, socialize, do the shopping, even working, or why not, even voting, there being practically no limits. We have discovered in this study that customers would also like some sort of regulations, which relate to how marketing and experiential marketing are conducted in Metaverse platforms. Like the Internet, the Metaverse has the power to drastically change economic and social life for all the parties involved. \nKeywords: Metaverse, marketing, experiential marketing, customer behavior, AI","PeriodicalId":46519,"journal":{"name":"European Journal of Sustainable Development","volume":"23 1","pages":"0"},"PeriodicalIF":0.9000,"publicationDate":"2023-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Metaverse Marketing – The Future of Sustainable Marketing\",\"authors\":\"Daniel MOISE, Amelia DIACONU, Mihaela Diana OANCEA NEGESCU, Mihai DINU\",\"doi\":\"10.14207/ejsd.2023.v12n4p260\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Society is evolving and even trying to “conquer” new universes, no matter if they are physical, virtual online. The CoVid-19 Pandemic, wars, natural catastrophes, are pushing humans to adopt and to spend more time in Metaverse platforms, as a means of escaping the ordinary and their daily problems. Where there are potential customers, companies, or organizations will follow in order to change the behavior and make them purchase products, or services, increase the brand awareness, or in the case of politicians, or politics, determine them to vote, or agree with the wanted strategies. Not only will the customers have avatars, as well as organizations are becoming more humane and attractive towards users. Organizations are investing in technologies related to AI (artificial intelligence) and technologies related to multiverse as the attractiveness of these virtual universes are more and more appealing. In this study, we are conducting research in order to discover what the benefits are, but also how brands, companies and organizations that are joining, use marketing strategies, policies and tactics to increase their sales. In the Metaverse platforms, there will not be only the place to spend leisure time, socialize, do the shopping, even working, or why not, even voting, there being practically no limits. We have discovered in this study that customers would also like some sort of regulations, which relate to how marketing and experiential marketing are conducted in Metaverse platforms. Like the Internet, the Metaverse has the power to drastically change economic and social life for all the parties involved. \\nKeywords: Metaverse, marketing, experiential marketing, customer behavior, AI\",\"PeriodicalId\":46519,\"journal\":{\"name\":\"European Journal of Sustainable Development\",\"volume\":\"23 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.9000,\"publicationDate\":\"2023-10-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"European Journal of Sustainable Development\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.14207/ejsd.2023.v12n4p260\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q4\",\"JCRName\":\"ENVIRONMENTAL SCIENCES\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"European Journal of Sustainable Development","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.14207/ejsd.2023.v12n4p260","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"ENVIRONMENTAL SCIENCES","Score":null,"Total":0}
引用次数: 0

摘要

社会正在进化,甚至试图“征服”新的世界,无论它们是实体的,还是虚拟的在线的。CoVid-19大流行、战争、自然灾害正在推动人类采用并在虚拟世界平台上花费更多时间,作为逃避平凡和日常问题的一种手段。哪里有潜在的客户,公司或组织将遵循,以改变行为,使他们购买产品,或服务,增加品牌知名度,或在政治家,或政治的情况下,决定他们投票,或同意想要的策略。不仅客户会有虚拟形象,企业也会变得更加人性化,对用户更有吸引力。随着这些虚拟宇宙的吸引力越来越大,组织正在投资与AI(人工智能)和多元宇宙相关的技术。在这项研究中,我们正在进行研究,以发现好处是什么,以及品牌,公司和组织如何加入,使用营销策略,政策和战术来增加他们的销售。在Metaverse平台中,不仅会有消磨休闲时间、社交、购物、甚至工作的地方,或者为什么不呢,甚至是投票的地方,几乎没有限制。我们在这项研究中发现,客户也希望有一些法规,这些法规与在Metaverse平台上如何进行营销和体验式营销有关。与互联网一样,虚拟世界也有能力彻底改变所有相关方的经济和社会生活。 关键词:虚拟世界,营销,体验营销,客户行为,人工智能
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Metaverse Marketing – The Future of Sustainable Marketing
Society is evolving and even trying to “conquer” new universes, no matter if they are physical, virtual online. The CoVid-19 Pandemic, wars, natural catastrophes, are pushing humans to adopt and to spend more time in Metaverse platforms, as a means of escaping the ordinary and their daily problems. Where there are potential customers, companies, or organizations will follow in order to change the behavior and make them purchase products, or services, increase the brand awareness, or in the case of politicians, or politics, determine them to vote, or agree with the wanted strategies. Not only will the customers have avatars, as well as organizations are becoming more humane and attractive towards users. Organizations are investing in technologies related to AI (artificial intelligence) and technologies related to multiverse as the attractiveness of these virtual universes are more and more appealing. In this study, we are conducting research in order to discover what the benefits are, but also how brands, companies and organizations that are joining, use marketing strategies, policies and tactics to increase their sales. In the Metaverse platforms, there will not be only the place to spend leisure time, socialize, do the shopping, even working, or why not, even voting, there being practically no limits. We have discovered in this study that customers would also like some sort of regulations, which relate to how marketing and experiential marketing are conducted in Metaverse platforms. Like the Internet, the Metaverse has the power to drastically change economic and social life for all the parties involved. Keywords: Metaverse, marketing, experiential marketing, customer behavior, AI
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
自引率
10.00%
发文量
31
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信