Natural language processing for business analytics

Natural Language Processing (NLP), a branch of artificial intelligence, is gaining traction as a potent tool for business analytics. With the proliferation of unstructured textual data, businesses are actively seeking methodologies to distill valuable insights from vast textual repositories. The introduction of NLP in the realm of business analytics offers a transformative approach, automating traditional manual processes and fostering real-time, data-driven decision-making. From sentiment analysis to text summarization, NLP is facilitating businesses in deciphering consumer feedback, predicting market trends, and breaking down linguistic barriers in the age of globalization. This paper sheds light on the evolution of NLP techniques in business analytics, their applications, and the inherent challenges and opportunities they present.