INFLUENCE OF BUSINESS LIFE CYCLE ON STRATEGIC PLANNING IN THE COMMERCIAL BANKS OF KENYA

The study evaluated the influence of the business life cycle on strategic planning in commercial Banks of Kenya. The study was guide Business Cycle Model. The study employed a census design. The target population was three managers from 42 Commercial making a total of 126 target respondents. Data was analyzed using excel and Statistical Program for Social Scientist version 24.0 (SPSS) as the basic computer method for data analysis. Descriptive statistics was used mainly to summarize the data. This included percentages and frequencies. From the analysis, the study revealed a strong significant positive relationship between business life cycle and strategic planning in commercial Banks of Kenya. Therefore, the study hypothesis which states that business life cycle has significant influence on significant on strategic planning in commercial Banks of Kenya was accepted. The study therefore concluded that business life cycle played a significant role on strategic planning in commercial Banks of Kenya. This is because there existed a positive and significant relationship between the independent variable and strategic planning in commercial Banks of Kenya. Key Words: Business Life Cycle, Strategic Planning CITATION : Musyoki, P. S., Senaji, T. A., & Mutiiria, E. (2023). Influence of business life cycle on strategic planning in the commercial banks of Kenya . The Strategic Journal of Business & Change Management, 10 (3), 142– 154.