{"title":"政治演讲:说话者性别和言语攻击对信息感知的影响","authors":"Lindsey S. Aloia, Amanda Magusiak","doi":"10.1080/08934215.2023.2256798","DOIUrl":null,"url":null,"abstract":"AbstractThis study examined the influence of speaker sex and verbal aggression on the persuasiveness of political speech. College students (n = 106) read eight examples of political speech where the sex of the speaker and the level of aggression were manipulated. Participants then completed measures assessing message agreement, speaker credibility, and communicative appropriateness. Results indicated that male and female politicians were evaluated similarly on measures of persuasiveness. In addition, aggressive messages were evaluated as being less persuasive than nonaggressive messages. Finally, results identified a significant interaction between speaker sex and level of aggression when predicting message persuasiveness.Keywords: political communicationspeaker sexverbal aggression Disclosure statementNo potential conflict of interest was reported by the author(s).","PeriodicalId":45913,"journal":{"name":"Communication Reports","volume":"70 1","pages":"0"},"PeriodicalIF":1.2000,"publicationDate":"2023-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Political Speech: The Influence of Speaker Sex and Verbal Aggression on Message Perception\",\"authors\":\"Lindsey S. Aloia, Amanda Magusiak\",\"doi\":\"10.1080/08934215.2023.2256798\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"AbstractThis study examined the influence of speaker sex and verbal aggression on the persuasiveness of political speech. College students (n = 106) read eight examples of political speech where the sex of the speaker and the level of aggression were manipulated. Participants then completed measures assessing message agreement, speaker credibility, and communicative appropriateness. Results indicated that male and female politicians were evaluated similarly on measures of persuasiveness. In addition, aggressive messages were evaluated as being less persuasive than nonaggressive messages. Finally, results identified a significant interaction between speaker sex and level of aggression when predicting message persuasiveness.Keywords: political communicationspeaker sexverbal aggression Disclosure statementNo potential conflict of interest was reported by the author(s).\",\"PeriodicalId\":45913,\"journal\":{\"name\":\"Communication Reports\",\"volume\":\"70 1\",\"pages\":\"0\"},\"PeriodicalIF\":1.2000,\"publicationDate\":\"2023-11-08\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Communication Reports\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/08934215.2023.2256798\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"COMMUNICATION\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Communication Reports","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/08934215.2023.2256798","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"COMMUNICATION","Score":null,"Total":0}
Political Speech: The Influence of Speaker Sex and Verbal Aggression on Message Perception
AbstractThis study examined the influence of speaker sex and verbal aggression on the persuasiveness of political speech. College students (n = 106) read eight examples of political speech where the sex of the speaker and the level of aggression were manipulated. Participants then completed measures assessing message agreement, speaker credibility, and communicative appropriateness. Results indicated that male and female politicians were evaluated similarly on measures of persuasiveness. In addition, aggressive messages were evaluated as being less persuasive than nonaggressive messages. Finally, results identified a significant interaction between speaker sex and level of aggression when predicting message persuasiveness.Keywords: political communicationspeaker sexverbal aggression Disclosure statementNo potential conflict of interest was reported by the author(s).
期刊介绍:
Communication Reports (CR), published biannually since 1988, is one of two scholarly journals of the Western States Communication Association (WSCA). The journal publishes original manuscripts that are short, data/text-based, and related to the broadly defined field of human communication. The mission of the journal is to showcase exemplary scholarship without censorship based on topics, methods, or analytical tools. Articles that are purely speculative or theoretical, and not data analytic, are not appropriate for this journal. Authors are expected to devote a substantial portion of the manuscript to analyzing and reporting research data.