政治演讲:说话者性别和言语攻击对信息感知的影响

IF 1.2 Q3 COMMUNICATION
Lindsey S. Aloia, Amanda Magusiak
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引用次数: 0

摘要

摘要本研究考察了说话者性别和言语攻击对政治演讲说服力的影响。106名大学生阅读了8个政治演讲的例子,其中演讲者的性别和攻击性程度是被操纵的。然后,参与者完成了评估信息一致性、说话者可信度和交际得体性的测试。结果表明,男性和女性政治家在说服力方面的评估是相似的。此外,攻击性信息被认为不如非攻击性信息有说服力。最后,研究结果表明,在预测信息说服力时,说话者性别和攻击性水平之间存在显著的相互作用。关键词:政治沟通说话人性言语攻击披露声明作者未发现潜在的利益冲突。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Political Speech: The Influence of Speaker Sex and Verbal Aggression on Message Perception
AbstractThis study examined the influence of speaker sex and verbal aggression on the persuasiveness of political speech. College students (n = 106) read eight examples of political speech where the sex of the speaker and the level of aggression were manipulated. Participants then completed measures assessing message agreement, speaker credibility, and communicative appropriateness. Results indicated that male and female politicians were evaluated similarly on measures of persuasiveness. In addition, aggressive messages were evaluated as being less persuasive than nonaggressive messages. Finally, results identified a significant interaction between speaker sex and level of aggression when predicting message persuasiveness.Keywords: political communicationspeaker sexverbal aggression Disclosure statementNo potential conflict of interest was reported by the author(s).
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来源期刊
Communication Reports
Communication Reports COMMUNICATION-
CiteScore
3.70
自引率
0.00%
发文量
18
期刊介绍: Communication Reports (CR), published biannually since 1988, is one of two scholarly journals of the Western States Communication Association (WSCA). The journal publishes original manuscripts that are short, data/text-based, and related to the broadly defined field of human communication. The mission of the journal is to showcase exemplary scholarship without censorship based on topics, methods, or analytical tools. Articles that are purely speculative or theoretical, and not data analytic, are not appropriate for this journal. Authors are expected to devote a substantial portion of the manuscript to analyzing and reporting research data.
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