{"title":"在信息产品和服务中运用游戏化营销策略","authors":"Azizjon Bobojonov","doi":"10.55439/eced/vol24_iss4/a49","DOIUrl":null,"url":null,"abstract":"This paper discusses the role of gamification in innovative marketing strategies and analyzes its ability to increase user enjoyment, intrinsic motivation and brand loyalty. The author hypothesizes the positive effects of gaming on rational and emotional value, customer trust, brand awareness, and customer response. The proposed research framework is aimed at evaluating the effectiveness of game strategies in information products and services platforms that offer information products and services.","PeriodicalId":34819,"journal":{"name":"Journal of Economics Education and Entrepreneurship","volume":"260 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-09-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"USING THE GAMIFICATION MARKETING STRATEGY IN INFORMATION PRODUCTS AND SERVICES\",\"authors\":\"Azizjon Bobojonov\",\"doi\":\"10.55439/eced/vol24_iss4/a49\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This paper discusses the role of gamification in innovative marketing strategies and analyzes its ability to increase user enjoyment, intrinsic motivation and brand loyalty. The author hypothesizes the positive effects of gaming on rational and emotional value, customer trust, brand awareness, and customer response. The proposed research framework is aimed at evaluating the effectiveness of game strategies in information products and services platforms that offer information products and services.\",\"PeriodicalId\":34819,\"journal\":{\"name\":\"Journal of Economics Education and Entrepreneurship\",\"volume\":\"260 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-09-05\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Economics Education and Entrepreneurship\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.55439/eced/vol24_iss4/a49\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Economics Education and Entrepreneurship","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.55439/eced/vol24_iss4/a49","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
USING THE GAMIFICATION MARKETING STRATEGY IN INFORMATION PRODUCTS AND SERVICES
This paper discusses the role of gamification in innovative marketing strategies and analyzes its ability to increase user enjoyment, intrinsic motivation and brand loyalty. The author hypothesizes the positive effects of gaming on rational and emotional value, customer trust, brand awareness, and customer response. The proposed research framework is aimed at evaluating the effectiveness of game strategies in information products and services platforms that offer information products and services.
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