Driving sustainable transportation: insights and strategies for shared-rides services

The concept of sharing, enabled by emerging technologies, is playing an increasingly important role in contributing to a transformation toward more sustainable transportation. This study aimed to contribute to the growing body of literature on on-demand transportation services, with a particular emphasis on sharing or pooling a ride when using services such as transportation-network companies (TNCs) and microtransit. The study conducted a shared mobility survey of over 2,500 respondents from selected locales across Texas—ranging from large urban areas to small cities and rural areas. We analyzed the survey data in detail using extensive statistical analysis and inferential techniques and adopted an analysis approach toward implementation-oriented research to address the gap between theory and practice. Demographic, as well as geographic and built-environment, factors were found to play an important role in determining whether users will opt for a shared or pooled service and/or how they perceive these alternatives. The findings highlight the importance of improving safety and security, increasing awareness of the benefits of ride-sharing, and designing appropriate policy measures to promote sustainable mobility. We identified potential operational improvements, government policies, and employer programs to improve shared-ride services and encourage their use, such as reducing uncertainty in shared rides and minimizing inconvenience for passengers. A critical finding was the need to prioritize operational improvements in shared-ride trips over solely relying on financial incentives to induce behavior change. Enhanced public awareness and education were also determined to be crucial regardless of the nature of improvements, policies, or programs that are implemented.