Eliana DuBosar, Jay D. Hmielowski, Myiah J. Hutchens, Michael A. Beam
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Celebrating Wins, Lamenting Losses in the Aftermath of Presidential Elections
Abstract: In this paper, we examine media use in the aftermath of the 2004, 2012, and 2020 presidential elections in the United States. Specifically, we test whether members of the party who won the election bask in reflected glory (BIRG; i.e., seek out pro-attitudinal media after preferred candidate wins) or whether members of the losing party cut off reflected failure (CORF; i.e., cut off ties with their party after a loss by decreasing their use of pro-attitudinal media). We also examine whether individuals whose candidate lost use pro-attitudinal media to repair their identity, or engage in information utility behaviors by seeking out counter-attitudinal information to learn about the opposing party following their win. Using two waves of survey data from the 2004, 2012, and 2020 US presidential elections, we find support for the BIRGing hypothesis. However, we did not find support for any of the hypotheses associated with losing the elections.
期刊介绍:
Journal of Media Psychology (JMP) is committed to publishing original, high-quality papers which cover the broad range of media psychological research. This peer-reviewed journal focuses on how human beings select, use, and experience various media as well as how media (use) can affect their cognitions, emotions, and behaviors. Submissions must substantially advance the current state-of the art on a theoretical and/or an empirical level. To name just a few typical fields and domains of inquiry, the Journal of Media Psychology considers manuscripts dealing with research on entertainment, computer-mediated communication (including social media), human-computer interaction, e-learning, computer and video games, virtual environments, or advertising. The journal is also open to research from neighboring disciplines as far as this work ties in with psychological concepts of the uses and effects of the media. Submissions of comparative work, e.g., crossmedia, cross-gender, or cross-cultural, are encouraged. Moreover, submissions including alternative analysis procedures such as the Bayesian approach are welcome. Starting in 2015, the pre-registration of research plans will also be possible. To ensure short turn-around cycles for manuscript review and fast publication, the Journal of Media Psychology relies heavily upon electronic communication and information exchange, starting from electronic submission and continuing throughout the entire review and production process.