流媒体产业和平台经济:分析

IF 2.3 1区 文学 Q1 COMMUNICATION
Jean K Chalaby
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引用次数: 0

摘要

随着电视采用一系列与互联网相关的新技术,这种媒体正在从广播向流媒体过渡。随着它的出现,一种新的发行模式出现了:流媒体平台。本研究从三个方面来评估它们对电视行业的影响:分析平台将内容货币化的方式;它根据一系列标准来区分流媒体平台的类型,这些标准包括供应链安排和它们在不同参与者之间构建商业交易的方式,它还考虑了流媒体服务的所有权。本文将平台文献与全球价值链(GVC)理论相结合,为媒体和传播研究做出贡献,以增进我们对流媒体平台的理解。它将流媒体平台置于电视历史的背景下,并分析它们是如何改变媒体的。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The streaming industry and the platform economy: An analysis
As television is embracing a new set of internet-related technologies, the medium is transitioning from broadcasting to streaming. With it, a new mode of distribution has emerged: the streaming platform. This research makes a three-pronged effort to assess their impact on the TV industry: it analyses the way platforms monetize content; it distinguishes types of streaming platforms based on a set of criteria that includes supply-chain arrangements and the way they structure commercial transactions among different sets of participants, and it considers the ownership of streaming services. This article contributes to media and communication studies by combining the platform literature with global value chain (GVC) theory in order to foster our understanding of streaming platforms. It contextualizes streaming platforms in the history of television and analyses how they are transforming the medium.
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来源期刊
CiteScore
6.40
自引率
12.10%
发文量
101
期刊介绍: Media, Culture & Society provides a major international forum for the presentation of research and discussion concerning the media, including the newer information and communication technologies, within their political, economic, cultural and historical contexts. It regularly engages with a wider range of issues in cultural and social analysis. Its focus is on substantive topics and on critique and innovation in theory and method. An interdisciplinary journal, it welcomes contributions in any relevant areas and from a worldwide authorship.
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