{"title":"中药材实验室技术实施单位中药材品种可得性、价格及购买决策对消费者回购意愿的影响","authors":"Risca Damayanti Fansia, Indasah ., Rahmania Ambarika","doi":"10.52403/ijshr.20230416","DOIUrl":null,"url":null,"abstract":"The purpose of this research is to analyze effect of availability of a variety of herbal medicine product, price, and decision to purchase herbal medicine product on consumer repurchase intention in the Technical Implementation Unit of the Herbal Materia Medica Laboratory. This research is quantitative in nature using an observational research plan in a cross-sectional manner. Population in this study are consumers who purchased herbal medicine product at the Technical Implementation Unit of the Herbal Materia Medica Laboratory with a sample of 100 respondents taken using a simple random sampling technique. In this research, multiple linear regression analysis is used. The research results showed that availability of a variety of herbal medicine product has a positive and significant effect consumer repurchase intention in the Technical Implementation Unit of the Herbal Materia Medica Laboratory. Price has a positive and significant effect consumer repurchase intention in the Technical Implementation Unit of the Herbal Materia Medica Laboratory. Decision to purchase herbal medicine product has a positive and significant effect consumer repurchase intention in the Technical Implementation Unit of the Herbal Materia Medica Laboratory. Keywords: Availability, Price, Decision to Purchase, Consumer Repurchase Intention","PeriodicalId":14300,"journal":{"name":"International Journal of Science and Healthcare Research","volume":"37 5","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Effect of Availability of a Variety of Herbal Medicine Product, Price, and Decision to Purchase Herbal Medicine Product on Consumer Repurchase Intention in the Technical Implementation Unit of the Herbal Materia Medica Laboratory\",\"authors\":\"Risca Damayanti Fansia, Indasah ., Rahmania Ambarika\",\"doi\":\"10.52403/ijshr.20230416\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The purpose of this research is to analyze effect of availability of a variety of herbal medicine product, price, and decision to purchase herbal medicine product on consumer repurchase intention in the Technical Implementation Unit of the Herbal Materia Medica Laboratory. This research is quantitative in nature using an observational research plan in a cross-sectional manner. Population in this study are consumers who purchased herbal medicine product at the Technical Implementation Unit of the Herbal Materia Medica Laboratory with a sample of 100 respondents taken using a simple random sampling technique. In this research, multiple linear regression analysis is used. The research results showed that availability of a variety of herbal medicine product has a positive and significant effect consumer repurchase intention in the Technical Implementation Unit of the Herbal Materia Medica Laboratory. Price has a positive and significant effect consumer repurchase intention in the Technical Implementation Unit of the Herbal Materia Medica Laboratory. Decision to purchase herbal medicine product has a positive and significant effect consumer repurchase intention in the Technical Implementation Unit of the Herbal Materia Medica Laboratory. Keywords: Availability, Price, Decision to Purchase, Consumer Repurchase Intention\",\"PeriodicalId\":14300,\"journal\":{\"name\":\"International Journal of Science and Healthcare Research\",\"volume\":\"37 5\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-10-24\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Science and Healthcare Research\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.52403/ijshr.20230416\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Science and Healthcare Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.52403/ijshr.20230416","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Effect of Availability of a Variety of Herbal Medicine Product, Price, and Decision to Purchase Herbal Medicine Product on Consumer Repurchase Intention in the Technical Implementation Unit of the Herbal Materia Medica Laboratory
The purpose of this research is to analyze effect of availability of a variety of herbal medicine product, price, and decision to purchase herbal medicine product on consumer repurchase intention in the Technical Implementation Unit of the Herbal Materia Medica Laboratory. This research is quantitative in nature using an observational research plan in a cross-sectional manner. Population in this study are consumers who purchased herbal medicine product at the Technical Implementation Unit of the Herbal Materia Medica Laboratory with a sample of 100 respondents taken using a simple random sampling technique. In this research, multiple linear regression analysis is used. The research results showed that availability of a variety of herbal medicine product has a positive and significant effect consumer repurchase intention in the Technical Implementation Unit of the Herbal Materia Medica Laboratory. Price has a positive and significant effect consumer repurchase intention in the Technical Implementation Unit of the Herbal Materia Medica Laboratory. Decision to purchase herbal medicine product has a positive and significant effect consumer repurchase intention in the Technical Implementation Unit of the Herbal Materia Medica Laboratory. Keywords: Availability, Price, Decision to Purchase, Consumer Repurchase Intention
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