THE TENDENCIES OF OBJECTIFIED LABOR UNDER THE INFLUENCE OF THE DIGITALIZATION OF THE ECONOMY AND FACTORS AFFECTING IT

Topicality. Researchers increasingly define the economy of developed countries as industrial, and the current stage of its development is characterized as new industrialization. At the same time, new industrialization is defined as a necessary development model for the transformational economy of Ukraine. The meaning of the new industrialization is associated with the processes of significant, radical changes in the productive forces, which accelerated in the last decade. Among the features that characterize the development of productive forces, the main one is considered a radical change in technology. Such a change requires first significant resources invested in basic and applied science, and then huge investments in new fixed capital. Those manufacturers, economies and countries that manage to adapt new achievements of scientific and technological progress to their business processes in a timely manner will win in the competition.Aim and tasks. To study the trends of changes in embodied labor under the influence of the digitalization of the economy and to single out the factors affecting it.Materials and Methods. The results of the analysis and theoretical generalization of developments, scientific approaches to the analysis of trends in changes in embodied labor under the influence of digitalization of the economy, which are covered in publications of a fundamental, analytical, and practical nature, as well as official statistical data, analytical materials of the Cabinet of Ministers of Ukraine, the Center for Economic Development, McKinsey&Company reports, UNIDO and Robo Advisor Statistics form the material and methodological basis of the research. The study of trends in changes in embodied labor under the influence of digitalization of the economy and influencing factors was carried out using methods of scientific abstraction, analysis and synthesis.Research results. On the basis of the use of the method of scientific abstraction (dialectical materialism), analysis and synthesis, the trends of changes in embodied labor under the influence of the digitalization of the economy and influencing factors were studied and systematized, namely: the study of automation and robotization of enterprises was carried out; the emergence of digital means in production and the impact of the Internet of Things are considered; analyzed the change in the structure of reproduction under the influence of digitalization of production; the emergence of global digital platforms and the creation of value-added chains are considered; the transition from labor to capital and the growth of the organic structure of capital are investigated.Conclusion. Today, a system of advanced reproduction of high technologies is being formed in the world, the basis of which are automated, robotic, waste-free and unmanned productions. Therefore, a practical way to solve the problems of socio-economic development in Ukraine is the formation of a system of extended reproduction of the neo-industrial type. The immediate object that it must reproduce will be the combined high-tech national industrial capital - state and private. Each of these capitals must fulfill its role in the national economy. Public capital must function where private capital is unable to shoulder the social costs paid for by taxpayers and other members of society. Instead of fitting into other people's inter-industry chains of added value, it is necessary to form our own, which are able to integrate into national and transnational corporations. Maximization of added value will mean that its main elements - wages, state budget revenues and capital investments – will increase. Aggregate final demand and its components - the incomes of employees and the state and the internal accumulation fund - will grow. The basic products of the new industrialization are automated, robotic, digital energy-saving, cognitive technologies and workplaces. The production of these high-tech products can be the basis of the country's national revival strategy.