正宗崇拜:文化消费的媒介表现与文化等级的合法化

IF 2.3 1区文学 Q1 COMMUNICATION

Media, Culture & Society Pub Date : 2023-10-24 DOI:10.1177/01634437231203880

Marie Heřmanová

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引用次数: 0

摘要

本文通过比较文化产品在社交媒体和传统(印刷和在线)媒体渠道上的影响力传播中的表现，探讨了捷克媒体空间中与文化消费相关的合法化策略。从关于文化包容性和算法文化的交叉的理论辩论出发，文章提出了一个问题:社交媒体上的影响者和传统媒体的记者采用什么策略来呈现文化产品的消费是合法的、有趣的和酷的?基于对10位著名捷克影响者的Instagram简介和10家捷克传统媒体的文化部分的定性内容分析，本文讨论了两种主要的话语合法化策略:(1)社交媒体影响者使用的真实性概念;(2)传统媒体以两种不同的方式使用的邪教概念——作为(a)传奇的，流行文化经典的一部分;(b)新的，当代的，最新文化智慧的一部分。

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Authentic cult: media representations of cultural consumption and legitimization of cultural hierarchies

The article explores legitimization strategies related to cultural consumption in the Czech media space by comparing the representations of cultural products in influencer communication on social media and in legacy (print and online) media outlets. Departing from the theoretical debate on the intersection of cultural omnivorousness and the emergence of algorithmic culture, the article poses the question: what strategies do influencers on social media and journalists in legacy media outlets employ to present consumption of cultural products as legitimate, interesting, and cool? Based on qualitative content analysis of 10 Instagram profiles of prominent Czech influencers and culture sections of 10 Czech legacy media, it discusses two main discursive legitimization strategies: (1) the notion of authenticity, used by social media influencers and (2) the notion of cult, used by legacy media in two distinctive ways – as (a) legendary, part of the pop cultural canon and (b) new, contemporary, part of up-to-date cultural savviness.

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来源期刊

Media, Culture & Society Multiple-

CiteScore

6.40

自引率

12.10%

发文量

101

期刊介绍： Media, Culture & Society provides a major international forum for the presentation of research and discussion concerning the media, including the newer information and communication technologies, within their political, economic, cultural and historical contexts. It regularly engages with a wider range of issues in cultural and social analysis. Its focus is on substantive topics and on critique and innovation in theory and method. An interdisciplinary journal, it welcomes contributions in any relevant areas and from a worldwide authorship.