Aesthetic Approach for Critical Sociology of Contemporary Communication Technology

Critical theory has already marked that technology often threatens civil liberties, personal autonomy, and rights. Heidegger, later Marcuse, emphasized how technology is not value-free in its own revealing power of the surrounding environment, external and inner nature. Throughout this paper, I explore how the aesthetic approach engages with critical theory and contributes to the sociology of media and communication. For this, I will theoretically survey the terms of sociality under the forces of immediate communication, ubiquitous surveillance, and the compression of time and space that Baudrillard and Virilio once problematized through the lens of critical technology theory to adapt it to media and communication studies. I contend that techno-aesthetics that converge with Rancière’s dissensus can provide practical suggestions on an updated vocation of critical sociology. This article discusses the potential of aesthetic and social criticism of media for democratizing technology that Feenberg inserted. It is urgent to acknowledge the changing spatio-temporal aesthetic regimes that affect the societal imagination and limits of sociality and action to determine the next steps for achieving a commons-based society.