“现实”影响“现实”:增强现实和虚拟现实对生态旅游旅游意向的影响

IF 2.4 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM
Anam Fatma, Vimal Bhatt
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引用次数: 0

摘要

摘要本研究旨在了解AR/VR技术在促进自然遗产地负责任旅游中的作用。本研究采用基于理论的方法。通过对12名参与者进行半结构化的深度访谈,进行了定性研究,以开发概念模型。本研究通过滚雪球抽样的方式选择参观过自然遗产地的参与者。本研究发现,AR/VR内容、媒介质量、对AR/VR的感受和计划行为是影响生态旅游行为意愿的重要因素。几个核心主题和副主题被发现与现有的理论一致。本研究产生了三个主要的理论背景:远程临场感理论、感觉即信息理论和计划行为理论。本研究为生态旅游文献提供了证据,证明远程在场和感受极大地促进了生态旅游的基础。这项研究强调了几个可能的影响,这些影响将有助于倾向于负责任的游客行为,并为该领域的未来研究指明方向。关键词:增强现实、生态旅游、自然遗产地、负责任的行为可持续性、虚拟现实披露声明作者未报告潜在的利益冲突。数据可用性声明支持本研究结果的数据可根据通讯作者的要求提供。这些数据没有公开,因为这可能会损害研究参与者的隐私。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
‘Reality’ influencing ‘Actuality’: the role of augmented and virtual reality on ecotourism travel intention
ABSTRACTThis study aims to understand the role of AR/VR technology in facilitating responsible travel at natural heritage sites. A theory-based approach was used in this study. A qualitative study was done through semi-structured, in-depth interviews with 12 participants to develop the conceptual model. Participants who visited a natural heritage site were selected for this study through snowball sampling. This study identifies the AR/VR content, medium quality, feelings towards the AR/VR, and planned behaviour as significant factors influencing the behavioural intention towards ecotourism. Several core themes and sub-themes were found that were found aligned with the existing theories. Three main theoretical backgrounds emerged from the present study: telepresence theory, feelings-as-information, and theory of planned behaviour. This study contributes to ecotourism literature as the evidence demonstrates that telepresence and feelings substantially boost the foundation of ecotourism. This study highlights several possible implications that will help in the inclination towards responsible behaviour of tourists and also gives direction for future research in this field.KEYWORDS: Augmented realityecotourismnatural heritage sitesresponsible behavioursustainabilityvirtual reality Disclosure statementNo potential conflict of interest was reported by the author(s).Data availability statementThe data that support the findings of this study are available on request from the corresponding author. The data are not publicly available because that could compromise the privacy of research participants.
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来源期刊
Journal of Ecotourism
Journal of Ecotourism Social Sciences-Geography, Planning and Development
CiteScore
6.40
自引率
12.50%
发文量
32
期刊介绍: The Journal of Ecotourism seeks to advance the field by examining the social, economic, and ecological aspects of ecotourism at a number of scales, and including regions from around the world. Journal of Ecotourism welcomes conceptual, theoretical, and empirical research, particularly where it contributes to the dissemination of new ideas and models of ecotourism planning, development, management, and good practice. While the focus of the journal rests on a type of tourism based principally on natural history - along with other associated features of the man-land nexus - it will consider papers which investigate ecotourism as part of a broader nature based tourism, as well as those works which compare or contrast ecotourism/ists with other forms of tourism/ists.
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