目的地形象与忠诚度:考察满意度、地点依恋和感知安全

IF 2.7 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Policy Research in Tourism Leisure and Events Pub Date : 2023-10-24 DOI:10.1080/19407963.2023.2273557

The-Bao Luong

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引用次数: 0

摘要

摘要本研究探讨越南国内游客的目的地形象、整体满意度、地方依恋、感知安全与目的地忠诚度之间的复杂关系。这项研究收集了626名参与者的数据。结果表明:旅游目的地形象正向影响旅游者总体满意度、地点依恋和目的地忠诚，总体满意度和地点依恋在旅游目的地形象和目的地忠诚之间起中介作用。此外，研究还强调了安全感知对国内旅客目的地忠诚度的重要调节作用。这些发现对于寻求提高国内游客对目的地的依恋、总体满意度和忠诚度的旅游营销策略具有重要意义。关键词:目的地形象;总体满意度;地点依恋;感知安全;

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Destination image and loyalty: examining satisfaction, place attachment, and perceived safety

ABSTRACTThis study examines the complex connections between destination image, overall satisfaction, place attachment, perceived safety, and destination loyalty among Vietnamese domestic visitors. The study collected data from 626 participants. The results indicate that destination image positively influences overall satisfaction, place attachment, and destination loyalty and that overall satisfaction and place attachment mediate the relationship between destination image and destination loyalty. In addition, the study highlights the crucial moderating effect of perceived safety on domestic travelers’ destination loyalty. These findings have important implications for tourism marketing strategies that seek to increase the attachment of domestic tourists to the destination, their overall satisfaction, and their loyalty.KEYWORDS: Destination imageoverall satisfactionplace attachmentperceive safetydestination loyalty Disclosure statementNo potential conflict of interest was reported by the author(s).

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来源期刊

Journal of Policy Research in Tourism Leisure and Events HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

6.90

自引率

19.40%

发文量

期刊介绍： Journal of Policy Research in Tourism, Leisure & Events provides a unique forum for critical discussion of public policy debates relating to the fields of tourism, leisure and events. This encompasses the economic, social, cultural, political and environmental dimensions of official intervention. In addition to high quality theoretical and empirical papers, the journal publishes contributions examining the value of contrasting methodologies, or advocacy of novel methods. Inter- and multi-disciplinary submissions are particularly welcome. In order to foster debate and extend the scope of discussion, it publishes shorter carefully argued position statements on specific, topical interventions in the Contemporary Policy Debates section. In addition, the journal’s novel Dialogues section involves ‘point/counter-point’ debates between contributors on a range of policy-related or policy research-related topics. These may interrogate key concepts from different cultural, theoretical or spatial perspectives, or discuss potential responses to a range of practical challenges involved in undertaking policy-related research in the fields of tourism, leisure and events. With a swiftly growing academic reputation, the journal is ‘B’ rated by the Australian Business Deans Council (ABDC). It has received citations from a number of senior practitioners and influential bodies, including the Organisation for Economic Cooperation and Development (OECD).