Heterogeneity in climate change beliefs across New Zealand’s rural sector

In this paper we present novel evidence about heterogeneity in climate beliefs using a large-scale survey of farmers, foresters, growers, and lifestyle block owners in New Zealand. Using a flexible, conditional-moments approach, we estimate the interpersonal dispersion in climate change beliefs conditional on individual characteristics, which provides a direct measure of the heterogeneity in beliefs about climate change. Our results show that women, younger respondents, farmers with less family farming history, higher educated respondents, and those respondents who are less trusting in social media are more likely to believe in climate change. Further, beliefs are more heterogeneous among males (young and old), the less educated, and those who trust social media. Our results offer new insights allowing governments and NGOs to design and communicate policies to reduce the heterogeneity in climate change beliefs, which should support the uptake of climate change actions.