Design Thinking: Best way to supply chain’s success?

Creativity is the key for successful businesses and supply chains to bring new ideas and solutions to the surface. Design thinking (DT) practitioners rely on creativity to achieve sustainable competitive advantages and the ability to innovate. How promising is this approach in practice? Could it lead to more success for companies and supply chains? Can it be recommended for any business, supply chain, or industry? Why should the application of design thinking be supported, and who should take responsibility for DT projects? These and other questions build the investigation for the actual question: whether DT is the best way for supply chain success. The analysis of the open-ended questionnaires involving experts and practitioners in the field of DT shows a diverse understanding of what DT is or who is responsible for it. However, everyone should agree that creativity, regardless of its corresponding approach, is always worthwhile. Keywords: , ,