Guidance and Counseling Media to Develop Children's Language Creativity at Elementary Level

Creativity is an important element in the development of an individual's potential. However, in the current conditions, the development of creativity still cannot be carried out optimally. Minimal creativity development can result in an ineffective teaching and learning process. A way that is seen as being able to develop creativity is to provide facilities to students through guidance services that have direction and purpose. Guidance and counseling media always consist of two important elements, namely the elements of equipment or hardware (hardware) and the elements of the message they carry (message/software). Software is the information or guidance and counseling material itself that will be conveyed to the counselee, while the hardware is the means or equipment used to present the guidance and counseling message/material. Creativity requires both novelty and benefit which implies that an idea or concept may be new but if there is any use it cannot be termed as creative and vice versa. Creativity is the ability to create new forms, new cognitive structures, and new products, which may be physical, such as technology, or symbolic. This type of research in this paper uses qualitative research methods with a case study approach with a case study type. Collecting data through observation, and documentation of interviews conducted by Elementary Schools. The data obtained from various sources were then analyzed using descriptive analysis methods. Research results found that in communication, there are often barriers that prevent messages or information from being conveyed precisely and accurately. Therefore, the counseling teacher needs an intermediary in the form of guidance and counseling media. The ability to communicate, express what we think, and also catch the message conveyed by our interlocutor. Language can be a method of developing children's creativity because language is considered a way for children to be able to express what they experience and feel.