乌干达商业银行企业社会责任项目的实施挑战

DENNIS KAKUBA, BETRUM NAMANYA, KANSIIME NOEL
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引用次数: 0

摘要

本调查的目的是利用Absa Bank Mbarara的案例,在乌干达西部的商业银行中建立企业社会责任(CSR)计划的实施挑战。本研究采用描述性研究设计,采用定性和定量的数据收集方法。采用问卷调查法和访谈法对Absa银行员工进行数据收集。为了确保研究工具的有效性和可靠性,我们对研究工具进行了预测试,并采取了适当的策略。效度采用内容效度指数,信度采用Cronbach alpha。使用定性和定量方法,研究结果描绘了公众的负面看法,竞争和财务挑战是西乌干达商业银行企业社会责任计划的主要障碍,因为它们是盈利的金融机构。研究表明,商业银行将社区相关项目作为企业社会责任项目。该研究鼓励商业银行与民间社会组织和政府等其他组织合作,资助企业社会责任活动,因为它们对改善人民的福祉至关重要。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Implementation Challenges of Corporate Social Responsibility Programs among Commercial Banks in Uganda
The purpose of this survey was to establish the implementation challenges of corporate social Responsibility (CSR) programs among commercial banks in Western Uganda using the case of Absa Bank Mbarara. In this study, descriptive research design was adopted where qualitative and quantitative approaches of data collection were used. Both questionnaire survey and interview methods were used to collect data from staff of Absa Bank. To ensure validity and reliability, research instruments were pretested and appropriate strategies taken. The content Validity index was used for validity while Cronbach Alfa was used for reliability. Using both qualitative and quantitative methods, the findings portray negative perception by the public, competition and financial challenges as major hindrances of CSR programs among commercial banks in Western Uganda since they are profit making financial institutions. The study concludes that commercial banks use community related programs as their CSR programs. The study encourages commercial banks to partner with other organizations such as civil society organizations and the government in funding CSR activities since they are essential for the improvement of wellbeing of the people.
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