探索酒店属性和服务对价格和收入的影响:以内部和外部细分和回头客为重点的享乐定价模式方法

IF 3.6 3区管理学 Q1 ECONOMICS

Tourism Economics Pub Date : 2023-09-29 DOI:10.1177/13548166231200373

Aldric Vives, Liudmila Ostrovskaya

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引用次数: 0

摘要

享乐定价(Hedonic pricing, HP)模型被广泛用于捕捉酒店属性和互补服务的价格异质性。本研究使用了一个包含11家酒店信息的广泛数据库，这些酒店位于同一个马约卡岛(西班牙)沿海城镇，以确定影响酒店定价、酒店收入(RevPAR)和重复入住的主要属性、补充服务和客人特征。结果发现，除了住宿类型、地点和季节等价格变化的主要来源外，其他酒店属性/服务也会影响这些因变量:装修、房间类型、入住率、星级数、客户在线评分和具体的酒店。属性/服务对三种估计模型的影响并不均匀，因为一些属性增加了价格，但没有增加每间客房收入或重复入住次数。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Exploring the impact of hotel attributes and services on price and revenue: A hedonic pricing model approach with a focus on internal and external segmentation and repeat customers

Hedonic pricing (HP) models are widely used to capture the price heterogeneity of hotel attributes and complementary services. This study uses a broad-ranging database with information about 11 hotels, located in the same Majorcan (Spain) coastal town, to identify the main attributes, complementary services and guest characteristics that affect hotel pricing, hotel revenue (RevPAR) and repeat stays. The results found that, aside from the main sources of price variability, such as accommodation type, location and season, other hotel attributes/services were found to influence these dependent variables: refurbishments, room type, occupancy level, number of stars, clients’ online ratings and the specific hotel. Attributes/services did not have a homogeneous effect on the three types of models estimated, as some attributes increased prices without increasing RevPAR or number of repeat stays.

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来源期刊

Tourism Economics Multiple-

CiteScore

9.30

自引率

11.40%

发文量

期刊介绍： Tourism Economics, published quarterly, covers the business aspects of tourism in the wider context. It takes account of constraints on development, such as social and community interests and the sustainable use of tourism and recreation resources, and inputs into the production process. The definition of tourism used includes tourist trips taken for all purposes, embracing both stay and day visitors. Articles address the components of the tourism product (accommodation; restaurants; merchandizing; attractions; transport; entertainment; tourist activities); and the economic organization of tourism at micro and macro levels (market structure; role of public/private sectors; community interests; strategic planning; marketing; finance; economic development).