销售控制系统的功效:它们对印度制药业的影响

Zoha Fatima, Adil Khan, Abdul Saboor Mohammad
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引用次数: 0

摘要

销售人员控制系统对销售人员绩效和组织效能起着重要的作用。本研究调查了基于行为和基于结果的控制系统对八个性能相关变量的影响。数据收集自印度制药公司的销售主管在自我管理调查的基础上。采用标准化封闭式调查仪器收集数据。筛选后,使用偏最小二乘结构方程模型分析了346个可用样本。结果表明,尽管两种销售人员控制系统都是可以接受的,但基于行为的系统似乎稍好一些。本文讨论了学术和管理意义。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Efficacy of Salesforce Control Systems: Their Impact on the Pharmaceutical Industry in India
The salesforce control system plays an important role in salesforce performance and organization effectiveness. This study investigates the influence of behaviour-based and outcome-based control systems on eight performance-related variables. Data have been collected from sales executives of pharmaceutical companies in India on the basis of a self-administered survey. A standardized close-ended survey instrument was utilized to gather the data. Post screening, a usable sample of 346 responses was analysed by employing partial least square structural equation modelling. The results indicate that although both kinds of salesforce control systems are acceptable, the behaviour-based one appears to be slightly better. Academic and managerial implications are discussed in this article.
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