Reflections on Engaging the Business Community to Support Academic Research

In this historical perspective, I share my thoughts and experiences working with companies to engage and support academic research. I show the process from finding the right topic to deciding when it is time to move on to something new. As I go through my experiences, I will introduce 10 lessons learned to help in your research efforts. I also introduce three example professors who operate in different academic environments, have different academic and personal goals, and take different paths in working with the business community. I close by exploring the four evolutionary stages of academic IS research. The latest stage, big data/machine learning/artificial intelligence, offers new opportunities for engaging the business community, as well as impacting what academic IS research is and how it is conducted.