Exploration of the Innovation Path in Radio Music during the New Media Era

The rise and rapid development of radio music programs during the 1940s and 1950s represented a monumental shift in twentieth-century music. From their inception, radio music programs have been intimately intertwined with media technology, serving as a medium that harmonizes humanistic care, artistic expression, scientific advancements, and entertainment. Over the past few decades, these programs have evolved in tandem with the community, keeping pace with the continuous innovation and development of media platforms and channels. In today's era of new media, technology advances at an unprecedented rate, profoundly impacting traditional media such as radio, music programs, and print media. These traditional media outlets face dual challenges and opportunities within the digital economy and new media. This article analyzes media development during the new media era, delves into the inherent advantages of radio music programs, and explores the current challenges they encounter. Emphasis is placed on describing the prevailing issues faced by radio music programs. Additionally, the article highlights an innovative trajectory for radio music programs within the new media era. This entails leveraging value leadership to foster listener development, ensuring content quality as a sustainable source of captivating material, innovating approaches to enhance the music experience, achieving diversified communication through exploring novel communication carriers, and cultivating the innovative growth of radio music programs within the new media landscape.