Research on Chinese film industry under the background of globalization—Taking Zhang Yimou 's film as an example

As a leading figure of the fifth generation of Chinese directors, Zhang Yimou and his films are well known at home and abroad. This paper selects Zhang Yimou and his works as the subject of analysis to explore the factors contributing to the popularity of his films from internal and external perspectives. Furthermore, it discusses the significance of Zhang Yimou's films to the development of Chinese films and the exchange and cooperation of world films which includes: enhancing global understanding of Chinese culture, integrating diverse cultural appeals, and promoting commercial film development. Finally, through the analysis of Zhang Yimou's films, this paper addresses three major challenges currently faced by the Chinese film industry.