重新审视和扩展:“在危机中你应该向谁推销?”在COVID-19大流行期间检验Plog模型”

IF 8 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Travel Research Pub Date : 2023-09-29 DOI:10.1177/00472875231199233

Stephen W. Litvin, Daniel Guttentag, Wayne W. Smith, Robert E. Pitts

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引用次数: 0

摘要

这封信更新并扩展了在COVID-19大流行早期进行的一项研究。该研究证实了Plog的异心性和心理中心性模型在大流行背景下的适用性，因为正如该理论所预测的那样，在大流行的前4个月，异心性被发现对旅行更加开放。目前的研究采用了相同的调查工具和研究方法，随着大流行的演变，数据收集工作又延长了一年。这使得更广泛的研究得以证实和扩展早期的发现，为学者和从业者提供了重要的价值，同时再次肯定了Plog模型在危机时期对目的地营销人员的价值。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Revisiting and Extending: “Who Should You Market to in a Crisis? Examining Plog’s Model During the COVID-19 Pandemic”

This Letter updates and expands a study conducted during the early days of the COVID-19 pandemic. That study confirmed the applicability of Plog’s model of Allocentricity and Psychocentricity within the context of the pandemic, as Allocentrics were found to be much more open to travel during the first 4 months of the pandemic, as the theory would predict. The current research, employing the identical survey instrument and research method, extended the data collection for an additional year as the pandemic evolved. This has allowed a far more extensive examination that confirmed and expanded the earlier findings, providing significant value to both academics and practitioners while again affirming the value of Plog’s model for destination marketers during a period of crisis.

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来源期刊

Journal of Travel Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

18.90

自引率

9.00%

发文量

期刊介绍： The Journal of Travel Research (JTR) stands as the preeminent, peer-reviewed research journal dedicated to exploring the intricacies of the travel and tourism industry, encompassing development, management, marketing, economics, and behavior. Offering a wealth of up-to-date, meticulously curated research, JTR serves as an invaluable resource for researchers, educators, and industry professionals alike, shedding light on behavioral trends and management theories within one of the most influential and dynamic sectors. Established in 1961, JTR holds the distinction of being the longest-standing among the world’s top-ranked scholarly journals singularly focused on travel and tourism, underscoring the global significance of this multifaceted industry, both economically and socially.