为kuetjoer咖啡产品的营销创造创意内容

Siti Napfiah, Mika Ambarwati, Adinda Yudhistira Putri Arini, Ari Alfiani
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引用次数: 0

摘要

库库尔村曾经以商品咖啡而闻名,而不是橙子。这是因为地理位置有利于种植咖啡树。然而,随着时间的推移,库库尔村几乎不生产咖啡了。这是因为咖啡豆的价格急剧下降。许多农民正从种植柑橘转为种植柑橘。然而,仍有一些农民种植咖啡。因此为了方便咖啡农,组建了一批独立农民共和国(RTM)。该组织的目的是提高咖啡豆的销售价格,并给予农民更多的尊重,尤其是咖啡农。一个团体或组织肯定不是没有问题的,RTM也是如此。这个群体经历了内部和外部的问题。比如缺乏生产咖啡的人力,也无法向公众介绍Koetjoer咖啡。因此,PMBP Sederhana集团以帮助咖啡制作过程的形式提供了解决方案。除此之外,PMBP Sederhana集团还通过创造创新和有趣的内容,参与Kopi Koetjoer产品的营销和介绍。这产生了积极的影响,因为越来越多的人知道在库库尔村有Koetjoer咖啡产品。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Pembantuan Tenaga Kerja dan Pembuatan Konten Kreatif untuk Pemasaran Produk Kopi Koetjoer di Desa Kucur
Kucur Village was once famous for commodity coffee before oranges. This happens because the geographical location is favorable for growing coffee plants. however, as time went on, Kucur Village barely produced coffee. this happened because the price of coffee beans dropped dramatically. many farmers are switching from being citrus farmers. however, there are some farmers who still grow coffee. Therefore for facilitate coffee farmers, the formation of a group of Independent Farmers Republic (RTM). The aim of this group is to increase the selling price of coffee beans and to give more respect to farmers, especially coffee farmers. A group or organization is definitely not free from problems, and so is RTM. This group experienced both internal and external problems. such as the lack of manpower to produce coffee and also not being able to introduce Koetjoer Coffee to the general public. Therefore, the PMBP Sederhana Group provides a solution in the form of helping in the coffee making process. Apart from that, the PMBP Sederhana Group also participates in marketing and introducing Kopi Koetjoer products by creating content that is innovative and interesting. This has a positive impact because the production produced more and more people know that in Kucur Village there are Koetjoer Coffee products.
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