Analisis Narrative Policy Framework (NPF) dalam Kebijakan Undang-undang Pelindungan Data Pribadi (UU PDP)

The case of personal data leakage that occurred in mid-2022 by hackers is a phenomenon that threatens Indonesian personal data security that needs a framework in the form of regulation. This research analyzes the phenomenon of the passing of the personal data protection bill that Indonesia lacks. The Narrative Policy Framework (NPF) theory is used to see the dynamics of policy formulation through the perspective of a narrative story related to the importance of personal data protection. The results showed that personal data breaches conducted by hackers and other data safety issues bring forth narrative perception of government abilities to sort the problem and therefore affecting the acceleration process of personal data protection bill as the solution. This research can be developed by using in-depth observations to each stakeholders to be able to explore the narratives built to accelerate the ratification of the bill. This research shows that every policy made by the government goes through dynamics of society, namely the process of disseminating information to the public as a step to obtain public justification that the policy can be turn into a formal legal product.