探索金字塔型B2B企业新产品开发团队解决问题的创造力

IF 3.6 4区管理学 Q2 BUSINESS

Journal of Business & Industrial Marketing Pub Date : 2023-11-09 DOI:10.1108/jbim-08-2022-0365

Hailu Getnet, Aron O’Cass, Vida Siahtiri, Hormoz Ahmadi

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引用次数: 0

摘要

本研究旨在探讨金字塔底层企业(BoP)团队解决问题创造力在新产品开发(NPD)中的作用。本研究综合了NPD、创造力和领导力的观点，考察了与工作相关的因素(如NPD经理的角色模糊性)和个人相关的因素(如CEO的双灵巧领导风格)如何相互作用，以决定团队解决问题的创造力及其对新产品绩效(NPP)的影响。设计/方法/方法使用来自撒哈拉以南非洲国家137家当地防喷器制造公司的274名中层管理人员的多信息调查的数据对假设进行了测试。研究结果表明，NPD团队创造性解决问题的能力决定了防喷器市场的NPP。研究结果还表明，新产品开发经理的角色模糊对团队解决问题的创造力有负面影响。然而，CEO的双灵巧领导抵消了角色模糊对解决问题创造力的负面影响。独创性/价值本研究结合了三个不同的文献流，包括NPD、创造力和领导力，以探索解决问题的创造力的前因和结果。根据创造力和领导力理论，本研究报告指出，创意思想交流的成功在很大程度上取决于NPD团队成员的支持性环境，并最大限度地减少NPD经理的角色模糊性。

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Exploring new product development team problem-solving creativity in the base of the pyramid B2B firms

Purpose This study aims to investigate the role of team problem-solving creativity in new product development (NPD) in the bottom-of-the-pyramid (BoP) in business-to-business firms. This study synthesizes perspectives from NPD, creativity and leadership to examine how work-related factors such as NPD managers’ role ambiguity and individual-related factors such as CEO’s ambidextrous leadership style interact to determine team problem-solving creativity and its effect on new product performance (NPP). Design/methodology/approach The hypotheses are tested using data from a multi-informant survey of 274 middle-level managers within 137 local BoP manufacturing firms in a sub-Saharan African country. Findings The results show that an NPD team’s ability to solve problems creatively determines NPP in BoP markets. The findings also show that NPD managers’ role ambiguity has a negative effect on team problem-solving creativity. However, a CEO’s ambidextrous leadership neutralizes the negative impact of role ambiguity on problem-solving creativity. Originality/value This study combines three distinct streams of literature, including NPD, creativity and leadership, to explore the antecedents and outcomes of problem-solving creativity. Drawing on creativity and leadership theories, this study reports that the success of creative idea exchanges depends heavily on a supportive environment for NPD team members and minimizing the NPD manager’s role ambiguity.

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来源期刊

Journal of Business & Industrial Marketing BUSINESS-

CiteScore

6.60

自引率

25.80%

发文量

143

期刊介绍： The Journal of Business & Industrial Marketing (JBIM) publishes research on new ideas concerning business-to-business marketing, that is, how one company or organization markets its goods/services/ideas to another company or organization. It is a valuable source for academics, directors and executives of marketing, providing them with new, fresh insights which are applicable within real life settings. JBIM''s emphasis on insistence of proof is one of the cornerstones of its success and its reputation. Contributors to the journal must not only present new theories or ideas, but also back them up with research. In the process, many myths are exploded, philosophies reinvented and the scene set for topical debate on critical issues in B2B marketing. The B2B landscape evolves and so does the research that explores the emerging features and properties of B2B markets. From 2019 the journal hosts the IMP Forum that invites research advancing the boundaries of B2B marketing. Prior research has evidenced that interactivity and interdependences characterize interorganizational business relationships. The Forum aims to bring out research that explores interactivity and interdependences in business relationships and their implications for marketing management, business development and for society at large. Coverage: -Competition and cooperation- Networks in business markets- Buyer behaviour – purchasing and supply management- Managing product offerings- New product development and innovation- Networks in business markets- Distribution and routes to market- Market and customer communication - Customer relationship management- Sales and key account management- Organizing for global markets -