News Media as a Source of Civiс Activism Mobilization

The article analyzes the role of news media in informing and involving the population, including young people, in civic activism. The problem of the influence of digital technologies on the formation of civic activism is raised. Emphasis is placed on the context of the presence in the media space of news that can popularize civic activism. The content analysis study covered 22 Internet resources in 8 federal districts of Russia (12,590 posts for July 2023), as well as all publications in the online publication e1.ru for the period 2019–2023 (82,130 posts). The results of the analysis allowed us to perform a thematic typology of publications about civic activ-ism; to fix the share of these posts in the structure of the news agenda; to identify the presence of appeals to participate in civic projects and determine the situation in the media environment as ineffective for solving the problem of involving the population in civic activism. Recommendations for optimizing media content are of-fered.