用通俗易懂的语言化解危机:通俗易懂的媒体和援助组织的传播冠冕堂皇

Mikko T. Virtanen, Auli Kulkki-Nieminen
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引用次数: 0

摘要

在这篇文章中,我们考虑一个基本的,但迄今为止很少研究的危机传播领域:简易语言新闻和公共传播。具体而言,我们侧重于与Covid-19大流行相关的简单芬兰语材料。通过采用话语分析的观点,我们研究了在芬兰通俗语言大众传播的整体生态中,疫情是如何被构建为跨类型和意识形态话语的危机的。因此,我们识别并描述了在我们的数据中最重要的四种话语:责任话语、平等话语、信任话语和应对话语。我们的研究结果强调了易语言交流在支持其目标群体在全球危机时期融入社会的重要性,这种危机被所谓的信息大流行进一步切断。这些数据涵盖2020年和2021年,包括来自媒体和第三部门组织的材料。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Selkokielellä kriisiä rakentamassa: koronadiskurssit selkomediassa ja tukijärjestöjen viestinnässä
In this article, we consider a fundamental but so far little-investigated area of crisis communication: Easy Language journalism and public communication. Specifically, we focus on Easy Finnish material related to the Covid-19 pandemic. By adopting a Discourse Analytic perspective, we look at the ways in which the pandemic is constructed as a crisis across genres and ideological discourses operating in the overall ecology of Finnish Easy Language mass communication. As a result, we identify and describe four discourses that are foregrounded in our data: responsibility discourse, equality discourse, trust discourse and coping discourse. Our results highlight the importance of Easy Language communication in supporting the social inclusion of its target groups during a time of global crisis further severed by the so-called infodemic. The data covers the years 2020 and 2021 and includes material from the media and third-sector organizations.
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