INFLUENCE OF CONSERVATIVE AND PROGRESSIVE FACTORS ON THE STRUCTURE OF THE REGION'S ECONOMY

The factors (progressive and conservative) that affect the development of the structure of the region's economy in general are singled out. The strengths and opportunities possessed by the economy of the Ivano-Frankivsk region, which have a positive effect on its development , are highlighted, but the weaknesses and threats that need to be paid special attention to in order to reduce and eliminate them are also given. It was noted that about 50% of all enterprises of the region are located in the city of Ivano-Frankivsk, which creates a discrepancy in the territorial development of the region in general. Goal. The purpose of the article is to highlight the factors that influence the economy of the region in order to form the priority areas of its development. Method. In the research process, general scientific methods were used, in particular: analysis, synthesis, comparison and generalization. Results. It is substantiated that in order to determine the factors that influence the development of the region's economy, it is advisable to divide them into conservative and progressive, which fully characterize social development and its interdependent spheres: social, economic and ecological components. Scientific novelty. It has been found that the Ivano-Frankivsk region has a favorable economic and geographical position that promotes cross-border cooperation with EU countries, rich natural resources and tourism potential, which distinguish it from other regions of the country and are positive conservative factors for the development of the region's economy. It was established that due to the low level of updating of equipment and technologies, the products of some enterprises of the region are not competitive, as they do not meet the standards of EU countries. It was also noted that a significant share of business entities is located in the regional center, which disrupts the territorial development of the region and is a negative phenomenon, as it contributes to the outflow of the population of working age and a number of socio-economic problems. Practical significance. The resulting provisions of the recommendations can be adopted for use in local self-government bodies when improving socio-economic and environmental policies.