DIGITAL MATURITY OF THE COMPANY AS A COMPONENT OF LEADERSHIP IN INTERNATIONAL BUSINESS: ASSESSMENT MODELS, PROBLEMS AND POTENTIAL WAYS OF ITS INCREASE

The purpose. To identify the problems of digital transformation and digital maturity of the company in terms of three aspects: first, from the point of view of perception of digital transformation by business structures and understanding of the essence of digital maturity, secondly, understanding of management tasks and challenges facing the top -management, thirdly, identification of potential ways to increase the level of digital maturity of the business. The methodology. In the process of research implementation, a diverse arsenal of methods was used, including empirical-theoretical, statistical analysis, methods of synthesis and comparative analysis, as well as the method of logical generalization. Scientific novelty. The conducted study of operational, organizational, behavioral and strategic aspects of this process made it possible to identify potential ways to increase the level of digital maturity of companies and confirmed the need for the formation of a new management paradigm relevant to modern transformational processes experienced by international business. Practical significance. Formed conclusions and recommendations can find practical implementation by the management of companies that have embarked on the path of digitizing their own business.