消费者对智能手机房地产和班金港Oppo的比较感知分析

T. Junilda Fera Paningsih, Librina Tria Putri, Henrizal Henrizal
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引用次数: 0

摘要

从最初发布到现在,智能手机技术的发展非常迅速,各种智能手机品牌在市场上流通。本研究旨在确定消费者对Realme 6 Pro和Oppo A92智能手机的促销,功能,价格和设计的看法差异。使用的抽样技术是使用问卷的配额抽样。样本数量多达100个样本。使用的分析技术是效度检验、信度检验和方差检验。本研究结果表明,两款智能手机的促销活动、功能、价格和设计在消费者认知上存在显著差异。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Analisis Komparatif Persepsi Konsumen Terhadap Smartphone Realme dan Oppo di Bangkinang Kota
The development of Smartphone technology has been quite quick from the time it was initially published until now, with various Smartphone brands circulating in the market. This study aims to determine differences in consumer perceptions of promotions, features, prices and designs of the Realme 6 Pro and Oppo A92 smartphones. The sampling technique used was quota sampling using a questionnaire. The number of samples is as many as 100 samples. The analysis technique used is the validity test, reliability test, and manova test. The results of this study indicate that the promotional activities, features, prices and designs of the two smartphones have significant differences in consumer perceptions.
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