Men in online eating disorder recovery spaces: Gendered barriers, content moderation, and narrative experimentation

Abstract Eating disorders (EDs), once considered solely a women's health problem, have increasingly affected men. Previous research on recovery from addiction has emphasized the importance of narratives, which help provide structure and make sense of events. While narratives are often important for an individual's recovery from hardship, hegemonic narratives can be invalidating and obstacles to wellbeing. The highly gendered nature of ED recovery narratives has posed a barrier to men adopting alternative, more successful narratives, particularly in female‐dominated spaces. This study examines how content moderation policies and enforcement on Tumblr, Reddit, and an ED recovery website shape men's participation in ED recovery support groups dominated by women. We find that high degrees of moderation and censorship limit men's platform participation and narrative experimentation. However, platform rules without active censorship face the same challenges. Instead, narrative experimentation and greater participation from men occur during moderate regulation because they can share their experiences while also being encouraged to find salient aspects of other, healthier narratives. We observed that men were able to break from unhelpful recovery narratives when they could masculinize the suggestions from women with more productive approaches. While past research has shown that men are particularly reliant on hegemonic masculinity when their gender is challenged, we find that phenomenon is part of a more fundamental process of reconciling ideas into one's self‐concept.