Food Supply Chain Assurance: Malaysian Consumer Household Perspective

Food supply chain assurance refers to the measures and processes that are put in place to ensure the safety, quality, and reliability of the food supply chain from farm to fork. Food supply chain assurance aims to minimize the risk of foodborne illnesses, ensure the integrity of the supply chain, and build trust between consumers and producers. Hence, this paper aims to provide empirical evidence on the effects of the dimensions of food security and their impacts on the food supply chain in the context of households in Malaysia. This research primarily focuses on individuals as the unit of analysis, and 498 households in the Klang Valley, Malaysia, were invited to take part in the survey. Subsequently, out of the invited households, 350 responses were received and considered valid for data analysis. The results of this study show that each of the hypotheses is true and that food security in the supply chain is affected by all four aspects of food security: how easy it is to get food, how much food is available, how it is used, and how stable it is. This study is one of the first to help partners in the food security supply chain better understand the effects of food security mechanisms. This will help consumers become more aware of the food security supply chain in the long run.