利用行为心理学来鼓励个体采取传粉者保护行为

IF 2.4 Q3 ENVIRONMENTAL SCIENCES
Conor G. Fair, S. Kris Braman
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引用次数: 0

摘要

传粉媒介的经济和生态重要性以及它们数量日益明显的下降引起了科学家、政府和个人的关注。虽然研究主要集中在传粉媒介减少的生态原因和解决方案上,但人们对如何激励实际的行为改变来帮助保护传粉媒介却知之甚少。行为心理学家已经发展了许多理论来解释人类行为驱动因素如何影响环保行为的采用,如回收和其他可持续发展行动。一个综合规范激活理论、新生态范式、价值观-信念-规范理论和计划行为理论的综合模型表明,驱动亲环境行为变化的各种心理决定因素。使用Qualtrics软件构建了一项调查,以测量和分析1,500个人对问题的回答,这些问题旨在测试不同类型的传粉者保护行为与个人执行该行为意图的社会心理决定因素之间的关系。先前行为、问题意识和对传粉媒介的积极态度一致地预测了传粉媒介保护行为的意愿增加,这为亲环境行为的相关研究提供了支持。其他决定因素,如责任归属和感知行为控制,对执行某些被测传粉者保护行为的意愿有积极影响。了解这些关系可以帮助改善教育和增加这些传粉媒介保护行为的采用。最后,许多决定因素与执行保护行为的意图有混合和较少的重要关系,这表明需要修改调查工具的具体措辞,并对这些心理决定因素进行额外的测试。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Harnessing behavioral psychology to encourage individuals' adoption of pollinator conservation behaviors
The economic and ecological importance of pollinators and the increasingly evident decline of their populations have drawn concern from scientists, governments, and individuals alike. While research has focused on the ecological causes and solutions to pollinator declines, it is less understood how to motivate actual behavior changes to help conserve pollinators. Behavioral psychologists have developed many theories to explain how human behavioral drivers affect the adoption of pro-environmental behaviors such as recycling and other sustainability actions. A comprehensive model incorporating norm activation theory, the new ecological paradigm, values-belief-norm theory, and the theory of planned behavior suggests various psychological determinants that drive changes in pro-environmental behaviors. A survey was constructed using Qualtrics software to measure and analyze >1,500 individuals' responses to questions designed to test the relationships between different types of pollinator conservation behaviors and the sociopsychological determinants of an individual's intention to perform said behaviors. Previous behaviors, issue awareness, and positive attitudes toward pollinators consistently predict increased intention to perform pollinator conservation behaviors, which supports related research on pro-environmental behaviors. Other determinants, such as ascription of responsibility and perceived behavioral control, had positive effects on the intention to perform some of the tested pollinator conservation behaviors. Understanding these relationships could help improve efforts to educate and increase the adoption of these pollinator conservation behaviors. Finally, many determinants had mixed and fewer significant relationships with the intention to perform conservation behaviors, which suggests the need for revisions to the specific wording of the survey tools and additional testing of these psychological determinants.
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来源期刊
CiteScore
4.00
自引率
7.10%
发文量
176
审稿时长
13 weeks
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