比较旁遮普农村和城市地区网上银行服务质量

Q4 Business, Management and Accounting

International Journal of Business and Globalisation Pub Date : 2023-01-01 DOI:10.1504/ijbg.2023.134393

Amandeep Singh, Jyotsna Sharma

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引用次数: 0

摘要

本研究试图研究旁遮普邦不同地区的网上银行服务质量。银行和在线服务提供商正在投入大量资金，以在服务行业领域脱颖而出。因此，研究为互联网服务客户提供的网上银行服务的效力和质量变得非常重要。本研究的目的是比较旁遮普农村和城市地区网上银行服务的服务质量。采用随机抽样的方法从旁遮普的不同城市中选取样本单位。本研究采用描述性统计和t检验。结果发现，不同类型的网上银行交易在农村和城市客户之间存在显著差异。

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Comparing service quality of internet banking services in rural and urban areas of Punjab

This research tries to study the service quality of the internet banking service across different regions of Punjab State. Banks and online service providers are investing a lot of money to outshine in the field of the service industry. So, it becomes important to study the potency and quality of internet banking services being offered to internet service customers. The objective of the present research is to compare the service quality of internet banking services in rural and urban areas of Punjab. The random sampling is used to select the sample units from different cities of Punjab. Descriptive statistics and t-test are employed in the study. As a result, it has been found that there exists a significant difference between rural and urban areas customers for different types of transactions through internet banking.

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来源期刊

International Journal of Business and Globalisation Business, Management and Accounting-Business, Management and Accounting (all)

CiteScore

0.70

自引率

0.00%

发文量

期刊介绍： IJBG proposes and fosters discussion on various aspects of business and globalisation, including the physical environment and poverty. Topics covered include: - Internationalisation of SMEs - Cross-cultural business - Globalisation and poverty - Business ethics in the global environment - Emerging economies - Immigrant minorities in business - Indigenous enterprises and the global economy - International tourism - Eco-tourism - Sustainable development - Environmental degradation - The impact of oil and gas - Human mobility in a globalised world - Competition in a global economy - Localisation/glocalisation strategies within contemporary globalisation.