Russian Pollock market: current state and ways of its development

The purpose of the work: to determine the main factors hindering the harmonious development of the domestic pollock market, and taking into account the assessment of the potential, the price of fish products, the demand for pollock, the results of monitoring preferences and other factors, to develop scientifically based proposals for its further development. Materials and methods: official data published by the Federal State Statistics Service, the Association of pollock miners (ADM) were used in the work. Diagnostics and monitoring of results were carried out, determinant and systematic approaches were applied. In some cases, content analysis was used. The results of the study consist in identifying factors of a motivational and demotivation nature that affect pollock market participants. Proposals have been developed to eliminate and mitigate the impact of extreme factors on the market. It has been established that the competitive advantages of the pollock market in Russia can be formed not only through access to cheap sources of raw materials, but also through the improvement of organization and management along the entire chain of movement of products from the place of fish catch to its consumption. The practical significance lies in the possibility of using the results of the study in the development of economic, financial, technical and technological measures, methods and mechanisms aimed at solving the problem of increasing the level of per capita consumption of fish products, indicated in the strategy for the development of the fishery complex until 2030.