INFLUENCE OF REVERSE LOGISTICS ON ORGANIZATIONAL PERFORMANCE OF TEXTILE AND APPAREL FIRMS IN NAIROBI COUNTY

This study found out the influence of reverse logistics towards organizational performance of textile and apparel firms in Nairobi County, Kenya. The study utilized natural resource based view theory. A descriptive research design was used in this research. The target population of this study was 92 textile and apparel industries in Nairobi County. The respondents were one procurement manager and one finance manager making a total of 184 respondents. The sampling frame for the target population in this research was the list of all 92 textile and apparel industries in Nairobi County. This study however conducted a census on all the 92 textile and apparel industries in Nairobi County without adopting a sampling technique. Because the sample size for sampling was insufficient, the census approach was used. The questionnaire items comprised of both closed ended and open- ended questions. This study pilot tested 10% of the target population size, which represent 9 procurement and finance managers in textile and apparel firms in Kiambu County. The research utilized descriptive statistical tools called SPSS version 26 to analyses data. In order to summarize feedback for further analyzing and enhance comparison, tables and figures were used. The study revealed a strong and statistically significant positive relationship between reverse logistics and the organizational performance of textile and apparel firms in Nairobi County. Based on these findings, it was recommended that reverse logistics should be considered a vital factor for all manufacturing firms in the twenty-first century. Additionally, the study proposed that the Kenyan Government, through NEMA, should establish rules and regulations mandating all manufacturing firms to adopt environmentally friendly practices throughout their entire supply chain. Key Words: Reverse Logistics, Green Technology, Supply Chain CITATION : Omar M. O., Kituku, G., & Kithinji, M. (2023). Influence of reverse logistics on organizational performance of textile and apparel firms in Nairobi County. The Strategic Journal of Business & Change Management, 10 (3), 172 – 182.