{"title":"信息社会时代的鱼类消费-葡萄牙渔业部门的演变","authors":"Ana Oliveira Madsen, Valentina Chkoniya","doi":"10.2478/eujss-2023-0013","DOIUrl":null,"url":null,"abstract":"Abstract Portuguese consumers are an example to the world when it comes to eating fish. It is a fact that Portugal is EU’s top nation consuming fish, and that the country ranks 3 rd in the world in that category. It is something to be proud of. Especially when so many countries are investing millions on/and implementing fish campaigns, in the attempt to increase the consumption of fish. Therefore, this article attempt to highlight some major aspects of fish consumption in Portugal, explaining how, where, and when fish is consumed. To be able to characterize the Portuguese fish consumer, this article had exclusive access to data from Docapesca Portos e Lotas S.A’s data (a government owned company, under the Ministry of Finance and the Ministry of the Sea). Two surveys were conducted (each with 1000 respondents - representative of general of the Portuguese population), one in 2017 and the other one in 2018, using plenty of variables that turned out to be extremely valuable data to market analyses and allowed a very strong comparative analysis. Results include the big impact of Information in the different channels of fish consumption, perceived value of fish, consumers’ evaluation of the advantages of fish, expectation when consuming fish, and also the importance of consumer education (as a means to promote change in behavior, if wanted). By providing evidence from Portuguese fish consumption in two different years, this study offers valuable insights for both practitioners and researchers.","PeriodicalId":52999,"journal":{"name":"European Journal of Economics Law and Social Sciences","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2023-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Fish Consumption in the Age of the Information Society - The Evolution of the Fish Sector in Portugal\",\"authors\":\"Ana Oliveira Madsen, Valentina Chkoniya\",\"doi\":\"10.2478/eujss-2023-0013\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Abstract Portuguese consumers are an example to the world when it comes to eating fish. It is a fact that Portugal is EU’s top nation consuming fish, and that the country ranks 3 rd in the world in that category. It is something to be proud of. Especially when so many countries are investing millions on/and implementing fish campaigns, in the attempt to increase the consumption of fish. Therefore, this article attempt to highlight some major aspects of fish consumption in Portugal, explaining how, where, and when fish is consumed. To be able to characterize the Portuguese fish consumer, this article had exclusive access to data from Docapesca Portos e Lotas S.A’s data (a government owned company, under the Ministry of Finance and the Ministry of the Sea). Two surveys were conducted (each with 1000 respondents - representative of general of the Portuguese population), one in 2017 and the other one in 2018, using plenty of variables that turned out to be extremely valuable data to market analyses and allowed a very strong comparative analysis. Results include the big impact of Information in the different channels of fish consumption, perceived value of fish, consumers’ evaluation of the advantages of fish, expectation when consuming fish, and also the importance of consumer education (as a means to promote change in behavior, if wanted). By providing evidence from Portuguese fish consumption in two different years, this study offers valuable insights for both practitioners and researchers.\",\"PeriodicalId\":52999,\"journal\":{\"name\":\"European Journal of Economics Law and Social Sciences\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-10-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"European Journal of Economics Law and Social Sciences\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2478/eujss-2023-0013\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"European Journal of Economics Law and Social Sciences","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2478/eujss-2023-0013","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
摘要
在吃鱼方面,葡萄牙消费者是世界的榜样。事实上,葡萄牙是欧盟消费鱼类最多的国家,在这一类别中排名世界第三。这是一件值得骄傲的事情。特别是当如此多的国家正在投资数百万美元并实施鱼类运动,试图增加鱼类消费时。因此,这篇文章试图突出一些主要方面的鱼消费在葡萄牙,解释如何,在哪里,什么时候吃鱼。为了能够描述葡萄牙鱼类消费者的特征,本文独家访问了Docapesca Portos e Lotas s.a.的数据(一家隶属于财政部和海洋部的政府所有公司)。进行了两次调查(每次有1000名受访者-葡萄牙总人口的代表),一次在2017年,另一次在2018年,使用了大量变量,这些变量对市场分析是非常有价值的数据,并允许进行非常有力的比较分析。结果包括信息对不同鱼类消费渠道的巨大影响,鱼类的感知价值,消费者对鱼类优势的评价,消费鱼类时的期望,以及消费者教育的重要性(如果需要,作为促进行为改变的手段)。通过提供两个不同年份葡萄牙鱼类消费的证据,本研究为从业者和研究人员提供了有价值的见解。
Fish Consumption in the Age of the Information Society - The Evolution of the Fish Sector in Portugal
Abstract Portuguese consumers are an example to the world when it comes to eating fish. It is a fact that Portugal is EU’s top nation consuming fish, and that the country ranks 3 rd in the world in that category. It is something to be proud of. Especially when so many countries are investing millions on/and implementing fish campaigns, in the attempt to increase the consumption of fish. Therefore, this article attempt to highlight some major aspects of fish consumption in Portugal, explaining how, where, and when fish is consumed. To be able to characterize the Portuguese fish consumer, this article had exclusive access to data from Docapesca Portos e Lotas S.A’s data (a government owned company, under the Ministry of Finance and the Ministry of the Sea). Two surveys were conducted (each with 1000 respondents - representative of general of the Portuguese population), one in 2017 and the other one in 2018, using plenty of variables that turned out to be extremely valuable data to market analyses and allowed a very strong comparative analysis. Results include the big impact of Information in the different channels of fish consumption, perceived value of fish, consumers’ evaluation of the advantages of fish, expectation when consuming fish, and also the importance of consumer education (as a means to promote change in behavior, if wanted). By providing evidence from Portuguese fish consumption in two different years, this study offers valuable insights for both practitioners and researchers.