被故事的模糊性所困扰:消费者关闭需求的个体差异如何影响叙事广告中的运输和品牌态度

IF 2.1 Q3 BUSINESS

Journal of the Association for Consumer Research Pub Date : 2023-09-19 DOI:10.1086/727833

Matthias Glaser, Yung Kyun Choi, Hans Baumgartner

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引用次数: 0

摘要

上一篇文章下一篇文章没有访问(Un)被故事的模糊性困扰:消费者封闭需求的个体差异如何影响叙事中的运输和品牌态度? matthias Glaser, Yung Kyun Choi, Hans baumgartner和Hans Baumgartner搜索本文作者的更多文章PDFPDF PLUS添加到收藏夹下载CitationTrack citationspermissions转载分享在facebook上twitter上linkedinredditemailprint sectionsmoredetailsfigures参考文献引用由消费者研究协会赞助的消费者研究协会杂志文章DOIhttps://doi.org/10.1086/727833历史接受2023年8月23日©2023消费者研究协会。Crossref报告没有引用这篇文章的文章。

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(Un)Bothered by the Story’s Ambiguity: How Individual Differences in Consumers’ Need for Closure Affect Transportation and Brand Attitude in Narrative Ads

Previous articleNext article No Access(Un)Bothered by the Story’s Ambiguity: How Individual Differences in Consumers’ Need for Closure Affect Transportation and Brand Attitude in Narrative AdsMatthias Glaser, Yung Kyun Choi, and Hans BaumgartnerMatthias Glaser Search for more articles by this author , Yung Kyun Choi Search for more articles by this author , and Hans Baumgartner Search for more articles by this author PDFPDF PLUS Add to favoritesDownload CitationTrack CitationsPermissionsReprints Share onFacebookTwitterLinkedInRedditEmailPrint SectionsMoreDetailsFiguresReferencesCited by Journal of the Association for Consumer Research Just Accepted Sponsored by the Association for Consumer Research Article DOIhttps://doi.org/10.1086/727833 HistoryAccepted August 23, 2023 © 2023 The Association for Consumer Research. All Rights reserved.PDF download Crossref reports no articles citing this article.

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来源期刊

Journal of the Association for Consumer Research Economics, Econometrics and Finance-Economics and Econometrics

CiteScore

4.60

自引率

7.70%

发文量