当品牌叙事以隐喻方式书写时，它们会削弱自我品牌联系吗?

IF 2.1 Q3 BUSINESS

Journal of the Association for Consumer Research Pub Date : 2023-09-19 DOI:10.1086/727831

Sydni Fomas Do, Martin Reimann, Alberto López, Raquel Castaño

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引用次数: 0

摘要

当品牌叙事以隐喻方式书写时，它们会削弱自我品牌联系吗?Sydni Fomas Do, Martin Reimann, Alberto López，和Raquel CastañoSydni Fomas Do搜索本作者的更多文章，Martin Reimann搜索本作者的更多文章，Alberto López搜索本作者的更多文章，和Raquel Castaño搜索本作者的更多文章PDFPDF PLUS添加到收藏夹下载CitationTrack citationspermissions转载分享在facebook上twitter上linkedinredditemailprint sectionsmoredetailsfigures参考文献引用由消费者研究协会赞助的消费者研究协会杂志文章DOIhttps://doi.org/10.1086/727831历史接受2023年8月31日©2023消费者研究协会。Crossref报告没有引用这篇文章的文章。

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When Brand Narratives are Written in Metaphoric Terms, Can They Weaken Self–Brand Connections?

Previous articleNext article No AccessWhen Brand Narratives are Written in Metaphoric Terms, Can They Weaken Self–Brand Connections?Sydni Fomas Do, Martin Reimann, Alberto López, and Raquel CastañoSydni Fomas Do Search for more articles by this author , Martin Reimann Search for more articles by this author , Alberto López Search for more articles by this author , and Raquel Castaño Search for more articles by this author PDFPDF PLUS Add to favoritesDownload CitationTrack CitationsPermissionsReprints Share onFacebookTwitterLinkedInRedditEmailPrint SectionsMoreDetailsFiguresReferencesCited by Journal of the Association for Consumer Research Just Accepted Sponsored by the Association for Consumer Research Article DOIhttps://doi.org/10.1086/727831 HistoryAccepted August 31, 2023 © 2023 The Association for Consumer Research. All Rights reserved.PDF download Crossref reports no articles citing this article.

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来源期刊

Journal of the Association for Consumer Research Economics, Econometrics and Finance-Economics and Econometrics

CiteScore

4.60

自引率

7.70%

发文量