Analysis of Airbnb User Rating Factors—Taking Beijing as an Example

With the rapid development of the sharing economy, shared accommodation has become a choice for more and more people to travel. As a representative of the shared bed and breakfast platform, Airbnb provides information on shared Bed and Breakfast (B&B) in various cities worldwide. This paper collected information from Airbnb operations in Beijing, where the development of the shared accommodation industry is more mature. It analyzed it regarding price, location evaluation and other influential factors. The results show that unbalanced regional distribution of listings, variability in price changes, and customer comments impact the sales of shared listings. Based on the study's results, this paper proposes the need for correct guidance and strengthening macro-control. In addition, there is a need to pay attention to customer reviews. This paper's findings help identify the attributes consumers pay more attention to when choosing a B&B and provide good guidance for operators to enhance improved services.