用眼动仪分析韩语随笔书封面的视觉注意

Journal of Korea Multimedia Society Pub Date : 2023-09-30 DOI:10.9717/kmms.2023.26.9.1149

Minhee Park, Mahnwoo Kwon, Mikyung Hwang, Hyeonseong Kim

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引用次数: 0

摘要

在各种传播媒介出现的今天，随着购买行为模式从纸质书转向电子书，从线下转向线上和移动渠道，图书封面的视觉成分的重要性日益增加。特别是新冠疫情等社会和环境变化给消费者带来的影响

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Analysis of Visual Attention on Korean Essay Book Covers Using Eye-tracking Devices

Today, with the advent of various communication media, the importance of the visual component of the book cover is increasing as the purchasing behavior pattern changes from paper books to e-books and from offline to online and mobile channels. In particular, social and environmental changes such as COVID-19 caused consumers

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Journal of Korea Multimedia Society

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