研究说明:在奢侈品服务中概念化代理奢侈品

IF 3.8 4区 管理学 Q2 BUSINESS
Jonas Holmqvist, Jochen Wirtz, Amandine Issandou
{"title":"研究说明:在奢侈品服务中概念化代理奢侈品","authors":"Jonas Holmqvist, Jochen Wirtz, Amandine Issandou","doi":"10.1108/jsm-07-2023-0283","DOIUrl":null,"url":null,"abstract":"Purpose What role do consumers play in constructing their own luxury experiences? Challenging the dominant product-focus in luxury conceptualizations, this research note conceptualizes agentic luxury in the context of luxury services. Drawing on extant luxury research, the purpose of this article is to develop how consumers may take on more active roles in enacting their own luxury services experiences. Design/methodology/approach This research note is conceptual but builds on managerial insights from the luxury service sector to conceptualize the concept of agentic luxury. Findings Our research note develops a conceptual definition of agentic luxury and provides seven research propositions for its impact on luxury service encounters. These propositions detail how consumers engage in constructing their luxury experience; the roles of consumers and luxury service providers in the experience; and boundary conditions of agentic luxury. The authors further develop the role of customer-as-designer and highlight similarities and differences for agentic luxury between luxury goods and services. Practical implications The authors combine the recognized specificities of the largely goods-dominated luxury sector with service research to show how luxury service providers can engage customers for more complete and engaging luxury service experiences. Originality/value To the best of the authors’ knowledge, this research note is the first to conceptualize agentic luxury. The authors show how agentic luxury fills a gap in the current literature, and our propositions advance the relevance of agentic luxury for luxury service research.","PeriodicalId":48294,"journal":{"name":"Journal of Services Marketing","volume":null,"pages":null},"PeriodicalIF":3.8000,"publicationDate":"2023-09-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Research note: conceptualizing agentic luxury in luxury services\",\"authors\":\"Jonas Holmqvist, Jochen Wirtz, Amandine Issandou\",\"doi\":\"10.1108/jsm-07-2023-0283\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Purpose What role do consumers play in constructing their own luxury experiences? Challenging the dominant product-focus in luxury conceptualizations, this research note conceptualizes agentic luxury in the context of luxury services. Drawing on extant luxury research, the purpose of this article is to develop how consumers may take on more active roles in enacting their own luxury services experiences. Design/methodology/approach This research note is conceptual but builds on managerial insights from the luxury service sector to conceptualize the concept of agentic luxury. Findings Our research note develops a conceptual definition of agentic luxury and provides seven research propositions for its impact on luxury service encounters. These propositions detail how consumers engage in constructing their luxury experience; the roles of consumers and luxury service providers in the experience; and boundary conditions of agentic luxury. The authors further develop the role of customer-as-designer and highlight similarities and differences for agentic luxury between luxury goods and services. Practical implications The authors combine the recognized specificities of the largely goods-dominated luxury sector with service research to show how luxury service providers can engage customers for more complete and engaging luxury service experiences. Originality/value To the best of the authors’ knowledge, this research note is the first to conceptualize agentic luxury. The authors show how agentic luxury fills a gap in the current literature, and our propositions advance the relevance of agentic luxury for luxury service research.\",\"PeriodicalId\":48294,\"journal\":{\"name\":\"Journal of Services Marketing\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":3.8000,\"publicationDate\":\"2023-09-19\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Services Marketing\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1108/jsm-07-2023-0283\",\"RegionNum\":4,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Services Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/jsm-07-2023-0283","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0

摘要

消费者在构建自己的奢侈品体验中扮演什么角色?这份研究报告挑战了奢侈品概念化中以产品为中心的主导地位,在奢侈品服务的背景下对代理奢侈品进行了概念化。根据现有的奢侈品研究,本文的目的是发展消费者如何在制定自己的奢侈品服务体验方面发挥更积极的作用。设计/方法/方法本研究报告是概念性的,但基于奢侈品服务行业的管理见解,将代理奢侈品的概念概念化。我们的研究报告对代理奢侈品进行了概念性定义,并就代理奢侈品对奢侈品服务遭遇的影响提出了七个研究主张。这些主张详细描述了消费者如何构建他们的奢侈品体验;消费者和奢侈品服务提供商在体验中的角色;以及代理奢侈品的边界条件。作者进一步发展了消费者作为设计师的角色,并强调了奢侈品和服务之间代理奢侈品的异同。作者将奢侈品行业以商品为主导的公认特点与服务研究相结合,展示了奢侈品服务提供商如何吸引客户获得更完整、更吸引人的奢侈品服务体验。据作者所知,这份研究报告是第一次将代理奢侈品概念化。作者展示了代理奢侈品如何填补了当前文献中的空白,我们的命题提出了代理奢侈品与奢侈品服务研究的相关性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Research note: conceptualizing agentic luxury in luxury services
Purpose What role do consumers play in constructing their own luxury experiences? Challenging the dominant product-focus in luxury conceptualizations, this research note conceptualizes agentic luxury in the context of luxury services. Drawing on extant luxury research, the purpose of this article is to develop how consumers may take on more active roles in enacting their own luxury services experiences. Design/methodology/approach This research note is conceptual but builds on managerial insights from the luxury service sector to conceptualize the concept of agentic luxury. Findings Our research note develops a conceptual definition of agentic luxury and provides seven research propositions for its impact on luxury service encounters. These propositions detail how consumers engage in constructing their luxury experience; the roles of consumers and luxury service providers in the experience; and boundary conditions of agentic luxury. The authors further develop the role of customer-as-designer and highlight similarities and differences for agentic luxury between luxury goods and services. Practical implications The authors combine the recognized specificities of the largely goods-dominated luxury sector with service research to show how luxury service providers can engage customers for more complete and engaging luxury service experiences. Originality/value To the best of the authors’ knowledge, this research note is the first to conceptualize agentic luxury. The authors show how agentic luxury fills a gap in the current literature, and our propositions advance the relevance of agentic luxury for luxury service research.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
CiteScore
7.80
自引率
20.50%
发文量
63
期刊介绍: ■Customer policy and service ■Marketing of services ■Marketing planning ■Service marketing abroad ■Service quality Capturing and retaining customers in a service industry is a vastly different activity to its product-based counterpart. The fickle nature of today"s consumer is a vital factor in understanding the factors which determine successful holding of market share - and the intense competition within the sector means practitioners must keep pace with new developments if they are to outwit competitors and develop customer loyalty.
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信