非正式在线学习中学习者对YouTube视频的参与:对分割、信号和剔除效果的调查

IF 1.7 Q3 COMPUTER SCIENCE, INFORMATION SYSTEMS
Zixing Shen
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引用次数: 0

摘要

YouTube上数以百万计的教育视频为在线学习提供了前所未有的机会。由于它邀请人们对几乎任何主题进行开放式和自定义的探索,YouTube已经成为正式课堂之外非正式在线学习的重要平台。相当多的研究都针对YouTube的教育视频。然而,尽管参与在学习中的核心作用和YouTube视频在非正式在线学习中的日益普及,但关于学习者参与YouTube教育视频的研究是有限的。本文解决了这一研究空白。我们采用学习者参与有三个维度的概念——行为、情感和认知——并研究了YouTube教育视频演示中的分割、信号和除法(SSW)这三种多媒体学习原则的特征如何共同影响学习者在非正式在线学习中的参与。我们的分析表明,不同的SSW特征与学习者投入的三个维度有不同的关联。这些发现证实了学习者参与YouTube教育视频的经验知识。我们的研究证实了现有的视频参与研究,并将其扩展到社交媒体上的非正式学习。它还告知视频设计师和开发人员如何添加视频演示功能,以优化社交媒体上的视频参与度。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Learner Engagement with YouTube Videos in Informal Online Learning: An Investigation of the Effects of Segmenting, Signaling, and Weeding
Millions of educational videos available on YouTube offer unprecedented opportunities for online learning. As it invites open-ended and self-paced exploration of almost any topic, YouTube has emerged as an important platform for informal online learning that occurs outside the formal classroom. A considerable number of studies have been directed toward YouTube educational videos. However, research on learner engagement with YouTube educational videos is limited, despite the central role of engagement in learning and the increasing popularity of YouTube videos in informal online learning. This paper addresses this research gap. We adopt the conceptualization that learner engagement has three dimensions – behavioral, emotional, and cognitive - and investigate how the features of segmenting, signaling, and weeding (SSW), the three multimedia learning principles, in YouTube educational video presentations collectively affect learner engagement in informal online learning. Our analysis shows that different SSW features have various associations with the three dimensions of learner engagement. These findings substantiate the empirical knowledge of learner engagement with YouTube educational videos. Our study corroborates extant video engagement research and extends its relevance to informal learning on social media. It also informs video designers and developers on adding video presentation features to optimize video engagement on social media.
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来源期刊
Communications of the Association for Information Systems
Communications of the Association for Information Systems COMPUTER SCIENCE, INFORMATION SYSTEMS-
CiteScore
3.90
自引率
20.00%
发文量
35
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