{"title":"国外机构视角下的微信社交媒体平台:微信作为软实力工具的作用","authors":"Tatiana Mazali, Lorenza Scaldaferri","doi":"10.3280/sc2023-065005","DOIUrl":null,"url":null,"abstract":"WeChat is the major Chinese social media platform, with over a billion users worldwide. Using WeChat is essential for Chinese citizens' daily lives, and at the same time for foreign individuals, institutions, and companies entertaining rela-tionships with the People's Republic of China (PRC). In this paper, the authors an-alyse the role of the WeChat social media platform as a soft power tool. Through the case study of Politecnico di Torino as a foreign institution opening a WeChat Official Account, the authors explore the numerous purposes the platform offers and its impact on a foreign institution.","PeriodicalId":493106,"journal":{"name":"Sociologia della comunicazione","volume":"52 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The WeChat social media platform from a foreign institution perspective: WeChat's role as a soft power tool\",\"authors\":\"Tatiana Mazali, Lorenza Scaldaferri\",\"doi\":\"10.3280/sc2023-065005\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"WeChat is the major Chinese social media platform, with over a billion users worldwide. Using WeChat is essential for Chinese citizens' daily lives, and at the same time for foreign individuals, institutions, and companies entertaining rela-tionships with the People's Republic of China (PRC). In this paper, the authors an-alyse the role of the WeChat social media platform as a soft power tool. Through the case study of Politecnico di Torino as a foreign institution opening a WeChat Official Account, the authors explore the numerous purposes the platform offers and its impact on a foreign institution.\",\"PeriodicalId\":493106,\"journal\":{\"name\":\"Sociologia della comunicazione\",\"volume\":\"52 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-08-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Sociologia della comunicazione\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.3280/sc2023-065005\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Sociologia della comunicazione","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.3280/sc2023-065005","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The WeChat social media platform from a foreign institution perspective: WeChat's role as a soft power tool
WeChat is the major Chinese social media platform, with over a billion users worldwide. Using WeChat is essential for Chinese citizens' daily lives, and at the same time for foreign individuals, institutions, and companies entertaining rela-tionships with the People's Republic of China (PRC). In this paper, the authors an-alyse the role of the WeChat social media platform as a soft power tool. Through the case study of Politecnico di Torino as a foreign institution opening a WeChat Official Account, the authors explore the numerous purposes the platform offers and its impact on a foreign institution.
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