不稳定、不确定、复杂和模糊(VUCA)环境下的营销敏捷性:系统的文献综述和未来的研究议程

Q1 Business, Management and Accounting

Management Review Quarterly Pub Date : 2023-11-14 DOI:10.1007/s11301-023-00382-0

Gary Eckstein, Anup Shrestha, Anne-Marie Sassenburg, Yogesh K. Dwivedi

引用次数: 0

摘要

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Marketing agility in volatile, uncertain, complex and ambiguous (VUCA) contexts: a systematic literature review and future research agenda

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来源期刊

Management Review Quarterly Business, Management and Accounting-Business, Management and Accounting (miscellaneous)

CiteScore

12.90

自引率

0.00%

发文量

期刊介绍： Management Review Quarterly (MRQ) is a double-blind, peer-reviewed academic journal that specializes in systematic narrative literature reviews, bibliographic studies, meta-analyses, and replication studies. The journal’s scope covers all fields of business and management research including both new and established ones. MRQ’s aim is to summarize and categorize knowledge in management and business research, aggregate important empirical research findings, and challenge existing knowledge through rigorous replication studies. The journal’s goal is to contribute to the empirical grounding of business and management studies as academic disciplines and is of high interest not only for academic readers but also for practitioners interested in evidence-based management and/or evidence-based policy making. MRQ was founded in 1951 at the Hochschule für Welthandel in Vienna, Austria (now WU Vienna University of Economics and Business) as a German language journal under the title ''Journal für Betriebswirtschaft (JfB)''. This makes MRQ one of the oldest research based business and management journals internationally.