促销和消费者创新对网络冲动购买行为的影响及购买力的调节作用

Q4 Business, Management and Accounting
Shermeen Hasan, Abdul Qayyum
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Impact of sales promotion and consumer innovativeness on online impulse buying behaviour with the moderating role of buying power
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来源期刊
International Journal of Business and Systems Research
International Journal of Business and Systems Research Business, Management and Accounting-Management Information Systems
CiteScore
1.50
自引率
0.00%
发文量
82
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